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It’s no secret that the Chinese love their social media and forums. The number of monthly users for platforms like Weibo and Zhihu more than proves this fact. While the aforementioned sites may be popular, the (arguably) largest online community in China is no other than Baidu Tieba. If you’re a brand or business operating…
Search engine marketing is one of the most important marketing channels to gain brand awareness in China due to China’s internet population exceeding 800 million users and 70% of online shoppers researching products online before buying. In this world, Baidu rests unchallenged, but does it mean other Chinese search engines are not worth a look?…
Baidu is China’s leading search engine and one of the world’s largest. With a user base of nearly 1 billion people, Baidu has become an essential part of everyday life in China. In addition to its search services, Baidu offers maps, email, and cloud storage services as well as mobile apps for messaging and other…
Baidu’s Content Creation Platform Baijiahao has been a successful and popular addition to the Chinese internet landscape over the past few years. Baidu is one of China’s most-visited websites, with an estimated 580 million monthly visitors (as of June 2021). It also offers a variety of services such as search engine optimization (SEO), Paid ads,…
With China being one of the most digitalized countries in the world, it is essential for brands to develop their online reputation as well as brand awareness. One effective way they can do so is through using Baidu PPC advertising (Pay Per Click). Baidu Paid Advertising will provide you with a great way to increase…
As the most popular search engine in China by far, Baidu simply is a step you can’t skip when doing business there. However, increasing your website’s ranking on Baidu requires a slightly different way of thinking about Search Engine Optimization (SEO) compared to what you might be used to with Google. Considered the “Chinese Google”,…
Are you a foreign company that wants to enter the Chinese market? It is important that you understand which are the main search engines in China. Chinese consumer research products, collect information, and looks for other consumers’ recommendations on the Internet. The Chinese digital scenario is complex and often the evolution of dynamics, as always…
As a marketer or brand doing business in China, you know that succeeding in this market requires an understanding of the cultural context and using the right marketing tactics. One important element of any successful marketing strategy in China is SEO. In this blog post, we’ll share 8 tips to help boost your SEO in…
Baidu is one of the world’s leading search engines, and they are investing millions in live streaming. Why? Baidu has officially announced that they want to use live-streaming as a way to connect people with each other. But this also comes as an effort to counter growing competitors such as Douyin and Kuaishou and stay…
There are many worldwide websites, platforms, Internet services that are simply banned or barely accessible in China for various reasons. All of them have local substitutes. Knowing them is a big advantage for those who want to do business in China. Today we are taking a look at China’s Wikipedia alternative: Baidu Baike. What is…
In this article I am going to answer the question how to make Chinese people find you. What is SEM and SEO? SEM is search engine marketing, while SEO stands for search engine optimization. When it comes to entering the Chinese market, both of them serve as tools to improve a brands visibility and…
This article is for companies that already do SEO, have some results, and expect to learn more. A website without traffic is a waste… and all websites in China, need to have a least a minimum optimization to be found on their “brand keywords. (Source for more tips) Focus on Baidu, only on Baidu Baidu…
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