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Guide to doing Public relations in China
Digital Marketing China

Guide to doing Public relations in China

Public Relations professionals help businesses cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR influences the consumer perception of a brand’s products or services. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs,…

Get Viral via Co-branding to Boost your Sales in China
Digital Marketing China

Get Viral via Co-branding to Boost your Sales in China

Since the RIO Cocktail & Liushen co-branded in 2018, the co-branding product got viral, and the co-branded models of the entire e-commerce industry have sprung up in China. What is co-branding? Co-branding is commonly said cross-border cooperation, through cooperation with other brands, IP, and celebrities to produce new products. The influence of both parties can…

How do PR (Public Relations) works in China?
Digital Marketing China

How do PR (Public Relations) works in China?

Marketing strategy and public relations are often linked. The objective of both is to influence the consumer. A good public relations strategies should take into consideration the government’s regulations as well as the consumers sensitivity, culture etc. Sensitive words should not be included in your press releases, otherwise, it will not be published successfully. How…

WHAT DIGITAL MARKETING WILL BE IN 2020
Digital Marketing China

WHAT DIGITAL MARKETING WILL BE IN 2020

  In 2019, China accounted for more than 854 million Chinese internet users. It is 54 million more compared to 2018. Moreover, 99% of these 854 million are accessing the internet through their mobile devices making China the first country to be a “Mobile First Nation”.The country has now an internet user penetration rate of…

The rise of affiliate marketing in China
advertising in China | Digital Marketing China | ecommerce China

The rise of affiliate marketing in China

What is affiliate marketing?   Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…

Public Relations in China
Digital Marketing China

Public Relations in China

Public Relations in China: Guide for international Brands and Company update 2020 PR is a powerful form of communication Public Relations is one of the most cost-efficient forms of communication used to develop the image and reputation of a company, a product or brand in China.   So the goal of public relations is to win the…