Digital Marketing China

What is “New Retail” in China? – Here is A useful overview
Chinese Consumption | Digital Marketing China

What is “New Retail” in China? – Here is A useful overview

For the past years, China proved its capacity to innovate through unique shopping experiences. The worldwide digital leader is the most innovative country for e-commerce and retail solutions. And the reason is simple. Today, 50% of the global e-commerce sales are generated in China. It is more than the 10 next markets combined. Facing the…

Infant probiotic and anti-oxidant on the rise in China
Digital Marketing China | Maternity & Childcare

Infant probiotic and anti-oxidant on the rise in China

Probiotics should help to add bacteria to an infant’s stomach more quickly. Actually, a baby acquires good bacteria from breast milk and also from food. At the same time, the bacteria in the baby’s stomach may be modified by many factors such as gestational age and whether they take antibiotics or not. What about anti-oxidant?…

Direct selling businesses in China have to adapt
Digital Marketing China

Direct selling businesses in China have to adapt

China is the second-largest direct selling market after the United States. In 2019, approximately 24 billion U.S. dollars of the direct selling industry’s retail sales were generated in China. Companies that wish to open their direct selling in China must be really careful to avoid non-compliance with government regulators. What is direct selling? Direct selling…

The bottled water market in China is super profitable
Business in China | Digital Marketing China

The bottled water market in China is super profitable

China’s Bottled Water market is growing fast Bottled water consumption in China is growing in numbers. According to Statista market research, revenue in the Bottled Water segment amounts to US$53,337m in 2020. The market is expected to grow annually by 5.7% (CAGR 2020-2025). Consumption of bottled water is high in countries with problematic water supplies….