Digital Marketing China

Holiday marketing campaigns are a great opportunity to be creative and connect with your target audience. It is extremely crucial to go about it in a way that is culturally sensitive if you wanna avoid backlashes. As we know, Chinese New Year is coming, and if it might be too late for you to launch…

Public Relations professionals help businesses cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR influences the consumer perception of a brand’s products or services. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs,…

Since the RIO Cocktail & Liushen co-branded in 2018, the co-branding product got viral, and the co-branded models of the entire e-commerce industry have sprung up in China. What is co-branding? Co-branding is commonly said cross-border cooperation, through cooperation with other brands, IP, and celebrities to produce new products. The influence of both parties can…

Marketing strategy and public relations are often linked. The objective of both is to influence the consumer. A good public relations strategies should take into consideration the government’s regulations as well as the consumers sensitivity, culture etc. Sensitive words should not be included in your press releases, otherwise, it will not be published successfully. How…

The Chinese market is very different, everyone knows that. But, a lot of companies consider Chinese consumers as Western customers and treat them the same way. In fact, like the market, Chinese consumers are very different from other consumers. Many foreign companies who move into the Chinese market fail because they don’t understand how advertising…

Branding is the key to success in China In China, a strong Brand will always win against an unknown brand. Chinese consumers tend not to trust brands they don’t know and therefore not to buy its products. In addition, without a strong brand, you can’t expect to find resellers, distributors, to land a spot on…

Co-branding Means Endless Possibilities The Digital Era is where storytelling becomes reality, and the fantasy that we create in the story becomes so desirable that it will make you buy it if you have the power. Sometimes having a Good Idea or a good product is not enough. Like the old, Wiseman said; if you…

  In 2019, China accounted for more than 854 million Chinese internet users. It is 54 million more compared to 2018. Moreover, 99% of these 854 million are accessing the internet through their mobile devices making China the first country to be a “Mobile First Nation”.The country has now an internet user penetration rate of…

I know what you are going to think, vending machines are old-school and not really relevant in this digital age but let me prove to you the contrary with the example of China. Thanks for mobile payment, famous brand investing in it and new offers vending machines in china are being revived.  Vending machine in…

It is very well known that CRM makes companies live a lot easier but is it really? While most enterprises have profited from the customer relationship management system (CRM) projects, more than 65% of these CRM systems are not fully functional. This means that CRM does not deliver a greater ROI to the enterprise. So…

Public Relations in China: Guide for international Brands and Company update 2020 PR is a powerful form of communication Public Relations is one of the most cost-efficient forms of communication used to develop the image and reputation of a company, a product or brand in China.   So the goal of public relations is to win the…