Digital Marketing China

All companies dream of conquering international markets. This is the reason why companies are present on a global scale and more and more distribute their products on a global scale. We know that English is considered the language of international communication, yet only 20% of the world’s population speak it. So how do you communicate…

Holiday marketing campaigns are a great opportunity to be creative and connect with your target audience. It is extremely crucial to go about it in a way that is culturally sensitive if you wanna avoid backlashes. As we know, Chinese New Year is coming, and if it might be too late for you to launch…

Here are the top platforms to use to promote your business in China. With over 904 million Chinese now connected online, you need to develop your reputation and visibility on these local platforms to grow your business in this lucrative market. The ‘Great Firewall’ makes it impossible for Chinese people to use Western platforms; this…

Public Relations professionals help businesses cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR influences the consumer perception of a brand’s products or services. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs,…

Since the RIO Cocktail & Liushen co-branded in 2018, the co-branding product got viral, and the co-branded models of the entire e-commerce industry have sprung up in China. What is co-branding? Co-branding is commonly said as cross-border cooperation, through cooperation with other brands, IP, and celebrities to produce new products. The influence of both parties…

Marketing strategy and public relations are often linked. The objective of both is to influence the consumer. A good public relations strategy should take into consideration the government’s regulations as well as the consumer’s sensitivity, culture, etc. Sensitive words should not be included in your press releases, otherwise, they will not be published successfully. How…

The Chinese market is very different, everyone knows that. But, a lot of companies consider Chinese consumers as Western customers and treat them the same way. In fact, like the market, Chinese consumers are very different from other consumers. Many foreign companies who move into the Chinese market fail because they don’t understand how advertising…

Branding is the key to success in China In China, a strong Brand will always win against an unknown brand. Chinese consumers tend not to trust brands they don’t know and therefore not to buy their products. In addition, without a strong brand, you can’t expect to find resellers, distributors, to land a spot on…

Co-branding Means Endless Possibilities The Digital Era is where storytelling becomes reality, and the fantasy that we create in the story becomes so desirable that it will make you buy it if you have the power. Sometimes having a Good Idea or a good product is not enough. Like the old, Wiseman said; if you…

  In 2019, China accounted for more than 854 million Chinese internet users. It is 54 million more compared to 2018. Moreover, 99% of these 854 million are accessing the internet through their mobile devices making China the first country to be a “Mobile First Nation”.The country has now an internet user penetration rate of…

I know what you are going to think, vending machines are old-school and not really relevant in this digital age but let me prove to you the contrary with the example of China. Thanks for mobile payment, famous brand investing in it and new offers vending machines in china are being revived.  Vending machine in…