300 million Chinese seniors, ¥12.3 trillion by 2028, 11.8% annual growth. Seven categories are booming. Most Western brands are not even in this conversation yet.
240 million Chinese men between 30 and 55, spending on themselves for the first time. Skincare, outdoor gear, artisan objects, premium cars. Here is what the data says and what Western brands are missing.
China's emotional economy reached 2.31 trillion yuan in 2024. Blind boxes, IP collectibles, self-reward spending. Here is what Western brands need to understand to compete.
Public relations in China operates on different principles than PR in Western markets. The platforms are different, the gatekeepers are different, the speed of information spread is different, and the relationship between brands and media operates by different unspoken rules. International companies that approach China PR with a Western playbook consistently underperform compared to those […]
PR in China has always been a different animal than PR in Western markets, but the gap has grown wider in recent years. A brand that relies on offline PR channels in China is working with one hand behind its back. The channels that actually move consumer perception, build brand authority, and drive measurable business […]
China’s e-learning market has grown faster than almost any other segment of the education sector over the past five years. What started as a supplement to classroom instruction has become the primary delivery method for professional training, language learning, K-12 tutoring, and corporate education. In 2026, the market is projected to exceed 700 billion RMB, […]
We help global brands grow in China with affiliate marketing strategies that boost visibility, sales, and long-term brand trust.
If you want a website that works in China, you cannot just take your existing site and hope for the best. The Chinese internet is structurally different from the global internet in ways that affect performance, discoverability, and legal compliance. Getting these basics wrong means your site loads slowly, ranks nowhere, and may not even […]
Want to advertise on Tencent? Learn how to leverage WeChat, QQ, and Tencent’s ad options to target Chinese consumers effectively.
Learn how public relations in China works and discover key strategies to build trust, manage crises, and grow your brand visibility.
From Singles' Day to 618, explore China's biggest shopping events that drive Chinese e-commerce massive sales.
Chinese linkedin Maimai is a career and social networking platform with 110 million real-name registered members. It is by far the most used professional social networking website. Developed as a copy of Linkedin, today Maimai works differently than other popular career and social-networking platforms. Maimai has taken off in the past two years by customizing […]
