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Marketing China

Category: Chinese tourists

Chinese tourists – This category will give information and tips about chinese outboud tourism. what they like and the trend of the market
Chinese Tourists

Chinese tourists

10 Simple Tips to Target China for Small Tourism Businesses

If you run a small tourism business, a boutique hotel, a family-owned tour operator, a regional destination board, and you keep hearing that Chinese tourists are worth chasing, this article is for you. Ten concrete tips, no jargon, no budget for a big agency required. Olivier Verot has run GMA from Shanghai since 2012, working […]

Chinese tourists

How Finland and the Nordics Can Attract Chinese Tourists

Finland used to be a stopover. Chinese travellers landed at Helsinki-Vantaa on their way somewhere else, spent two nights, bought a Marimekko bag and left. In 2017 the country recorded a 63 percent jump in Chinese visits, from roughly 265,000 to 432,000, and everyone in the Nordic tourism business assumed the same recipe would keep […]

lavender Provence tourism
Chinese tourists

Provence: A Romantic Destination for Chinese Tourists

Provence is back on the map for Chinese travelers, but the traveler has changed. In 2018 they arrived by the busload, shopped fast, and left. In 2026 they come alone or as a couple, stay longer, and want the lavender photo more than the duty-free bag. I have watched this shift from Shanghai for years, […]

Chinese tourists

How to Attract Chinese Tourists to the Maldives? (2026)

China is now the single biggest source of tourists to the Maldives. Not in a press release sense: in the government’s own arrival numbers. By 8 July 2026, Chinese visitors had passed 179,500 for the year, close to 16.5% of everyone landing in Malé. Three years ago this article opened with a visa-waiver announcement and […]

Chinese tourists

How to Attract Chinese Millennials to Your Museum

What makes a group of visitors decide, before they even land, that your museum is worth a detour? And what if that group is young Chinese travelers, 18 to 35, who now plan half their trip around cultural stops? These are the questions a foreign museum has to answer if it wants a share of […]

Chinese tourists

Top Mistakes by Travel Agencies in China (2026)

A guide for founders of travel agencies, tour operators, receptive agencies and ambitious tourist guides who want Chinese clients. I wrote the first version of this article in 2018. I have now rewritten it for 2026, because this market changed more in the last three years than in the ten years before. The mistakes are […]

Chinese tourists

Why Medical Tourism Market in China is Developing Fast?

There is a type of travel that keeps growing in China, year after year, and most foreign clinics still market it the wrong way. It is called medical tourism, or what Chinese patients themselves call 出境医疗 (outbound medical travel). During a medical trip, travelers book plastic surgery, health checkups, disease treatment, fertility procedures, or rehabilitation, […]

Chinese tourists

London is the number one market for Chinese students

When we first published this article in 2014, the United Kingdom was hoping to attract more overseas students to boost its economy, and London was the single biggest magnet for Chinese students anywhere outside Asia. More than a decade later, the picture has changed. The money is bigger, the competition is tougher, and the way […]

Chinese tourists

Museums Need to use Digital to Lure Chinese Clients

What museums and cultural attractions need to know about digital marketing to Chinese travellers, updated for 2026. I have been running a marketing agency in Shanghai since 2012, and I still get the same call every year: a museum director in Europe or the US noticed a spike of Chinese visitors, has no idea where […]

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