Chinese Gaming

Why Video Games Is An Opportunity For Brands in China To Level Up
branding in China | Chinese Consumption | Chinese Gaming

Why Video Games Is An Opportunity For Brands in China To Level Up

  For centuries, luxury products were designed for high-end customers who were beautiful, wealthy and successful individuals who had distinctive qualities and enjoyed a privileged lifestyle. But the digital-savvy millennial and Gen-Z consumers is a new luxury market — one that’s accessible and inclusive.     The new age of economic development accompanied by digitalization…