Chinese Consumption

All the trends about Chinese consumption and news about the Market

Why and how to target the Chinese millennial generation ?
Chinese Consumption

Why and how to target the Chinese millennial generation ?

In 2018, they are finally here. They are young, empowering, and different from the previous generation of Chinese consumers. The millennial generation, generation Z. Post-2000, little emperors … the generation of Chinese born after 2000 are called by several names. This year is also the year they are becoming adult. Tencent company recently published a…

Coffee Market in China : How to Sell your Coffee
Chinese Consumption | Food & Beverage

Coffee Market in China : How to Sell your Coffee

China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals. According to the analysis of the coffee market reported by Chinabgao, the growth rate of coffee consumption in China is about…