Chinese Consumption

All the trends about Chinese consumption and news about the Market

What is “New Retail” in China? – Here is A useful overview
Chinese Consumption | Digital Marketing China

What is “New Retail” in China? – Here is A useful overview

For the past years, China proved its capacity to innovate through unique shopping experiences. The worldwide digital leader is the most innovative country for e-commerce and retail solutions. And the reason is simple. Today, 50% of the global e-commerce sales are generated in China. It is more than the 10 next markets combined. Facing the…

A new target market for Chinese short-video platforms: the “Silver generation”
Chinese Consumption | Digital Marketing China

A new target market for Chinese short-video platforms: the “Silver generation”

The “Silver generation” in China Today’s generation of Chinese consumers who are 60 years and older are more comfortable with modern technology and open to embracing new experiences, products and luxury goods. Trends also indicate that this demographic is experiencing a growth in purchasing power, while enjoying more free time. Today’s most frequent users of…

Chinese Consumers Behaviors you need to know to succeed in China
Chinese Consumption | Digital Marketing China

Chinese Consumers Behaviors you need to know to succeed in China

CHINESE MARKET OVERWIEW Understanding the mindset and preferences of Chinese consumers is the key to the China market. The Chinese market is characterized by the fact of: It is not a single market but made up of different groups and regions with different needs and experiences. Social media mania is everywhere, social media marketing, and…

How to enter into the China’s retail market: Think big, get big.
Business in China | Chinese Consumption | Marketing Research in China

How to enter into the China’s retail market: Think big, get big.

China’s retail market will soon become the largest in the world, exceeding sales in the United States in 2019 and topping $6 trillion in 2020 according to current analysis. We’ll explain you here why you should consider the Chinese retail market to grow your business and how to do.   1.   China, the biggest retail…

China eCommerce Guide : How to Sell Products Online
Chinese Consumption | ecommerce China

China eCommerce Guide : How to Sell Products Online

China’s consumption-led economy is evolving digitally. Online marketplace Alibaba saw sales growth of 39% in comparison with the event in 2016, suggesting that Chinese consumers are confident in their spending and that consumption will continue to rise. China’s economy continues to grow steadily as it ended 2018 with GDP at 6.8%, according to China’s National…

Why Video Games Is An Opportunity For Brands in China To Level Up
branding in China | Chinese Consumption | Chinese Gaming

Why Video Games Is An Opportunity For Brands in China To Level Up

  For centuries, luxury products were designed for high-end customers who were beautiful, wealthy and successful individuals who had distinctive qualities and enjoyed a privileged lifestyle. But the digital-savvy millennial and Gen-Z consumers is a new luxury market — one that’s accessible and inclusive.     The new age of economic development accompanied by digitalization…

Frozen Food is a “hot” Market in China (Opportunities for Brands)
Chinese Consumption | Food & Beverage

Frozen Food is a “hot” Market in China (Opportunities for Brands)

Frozen Food market in China is expected to reach more than USD 26,492.8 Million by 2024, driven by a massive demand. Chinese people are becoming more and more sophisticated consumers, so they pay extremely attention while making food purchases. This trend is expected to win the market of frozen food products in China over the…