Chinese Consumption

All the trends about Chinese consumption and news about the Market

Cosmeceuticals in China: a Fast Growing Market
Chinese Consumption | Cosmetic China | healthcare

Cosmeceuticals in China: a Fast Growing Market

Cosmeceuticals are relatively new to the Chinese market but the market is expected to reach USD 27 billion by 2025. Cosmeceuticals market in China Cosmeceuticals is a new trend in China that is changing the cosmetic industry. The latest research from Mintel reveals that 69% of Chinese consumers agree that using cosmeceuticals daily can prevent…

A new target market for Chinese short-video platforms: the “Silver generation”
Chinese Consumption | Digital Marketing China

A new target market for Chinese short-video platforms: the “Silver generation”

The “Silver generation” in China Today’s generation of Chinese consumers who are 60 years and older are more comfortable with modern technology and open to embracing new experiences, products and luxury goods. Trends also indicate that this demographic is experiencing a growth in purchasing power, while enjoying more free time. Today’s most frequent users of…

Chinese Consumers Behaviors you need to know to succeed in China
Chinese Consumption | Digital Marketing China

Chinese Consumers Behaviors you need to know to succeed in China

CHINESE MARKET OVERWIEW Understanding the mindset and preferences of Chinese consumers is the key to the China market. The Chinese market is characterized by the fact of: It is not a single market but made up of different groups and regions with different needs and experiences. Social media mania is everywhere, social media marketing, and…

Where and how to find a publishing house in China?
Business in China | Chinese Consumption | Marketing Research in China | Story telling

Where and how to find a publishing house in China?

Publishing a book can be a long process taking months or even years. Writing, finding a publishing house, being accepted and being published are all steps that require great patience.   One or more of your books have already been published, or are you just starting out and want to find a publishing house in…

E-commerce platforms will become the main sale channel for brands
Chinese Consumption | Chinese woman | ecommerce China | Luxury China : Market, Trends & Analysis

E-commerce platforms will become the main sale channel for brands

China’s purchasing power for Premium products has been proved once again, even during crisis. Last time the luxury brand Alexander Wang attracted a lot of attention was because they sold a basket with 5888 yuan which in cooperation with McDonald’s. This time, Alexander Wang’s newest move was registered on T-mall, which is the brand’s first…

How to enter into the China’s retail market: Think big, get big.
Business in China | Chinese Consumption | Export China | Marketing Research in China

How to enter into the China’s retail market: Think big, get big.

China’s retail market will soon become the largest in the world, exceeding sales in the United States in 2019 and topping $6 trillion in 2020 according to current analysis. We’ll explain you here why you should consider the Chinese retail market to grow your business and how to do.   1.   China, the biggest retail…