Marketing Research in China

Marketing Research in China- This category regroup all the marekting surveys about chinese market and business opportunities.

Bodybuilding: The Bulging Popularity of Muscle Building in China
Marketing Research in China

Bodybuilding: The Bulging Popularity of Muscle Building in China

The fitness market is driving a greater consumer trend in China in recent years, with the purchase of sports equipment and gym subscriptions. From sports education seen as a very rewarding acquisition of skills, China’s new look at bodybuilding as a manifestation of a healthy life and this sportswear fashion supported by the big brands,…

Equestrian Market in China: a Fast & Furious Development
Business in China | Marketing Research in China

Equestrian Market in China: a Fast & Furious Development

History : Horse representation in ancestral Chinese culture   Equestrian tradition in China dates back several millennia, when chariot conducting standed as part of the six arts that young Chinese nobles needed to master under the Zhou Dynasty (1122-256 BC). Horse polo was a discipline practiced during the Tang Dynasty, evidence of which can be…

Popularity of International Casualwear Brands Rises in Second & Third Tier Cities in China
Marketing Research in China

Popularity of International Casualwear Brands Rises in Second & Third Tier Cities in China

The Casualwear market is booming in China and we will explain where excatly most of International Brands are extanding their Business in China.   FT Confidential Research‘s latest quarterly brand survey showed a substantial growth in third tier cities amongst casual clothing brands, with Uniqlo, H&M and Zara all showing increased profits. The survey indicated…

Chinese Overseas Education & How To Promote Your Institution
Education Market in China | Marketing Research in China

Chinese Overseas Education & How To Promote Your Institution

The Chinese overseas education market and how to market your courses online to attract Chinese students. There are more Chinese students studying abroad than that of any other country, making the Chinese education market overseas the largest and most lucrative. Data from China’s Ministry of Education suggests that in 2015, 459,800 Chinese students travelled overseas, totalling to…

A Perfume Brand creates a buzz around their ‘French story’ in just two weeks!
branding in China | Marketing Research in China

A Perfume Brand creates a buzz around their ‘French story’ in just two weeks!

Perfume : a lucrative market in China The perfume and fragrance market in China is expected to be responsible for 25% of the industry’s global market growth by 2020. With China’s GDP increasing by around 7% every year, China’s 350 million middle class consumers are increasing their spending on luxury fragrances. It is wrong to simply dismiss the Chinese…