The Fashion Industry in China is one of the biggest market of the world. Clothes, Luxury, fashion trends, you can find everything in this category. We are also an Agency specialized in Fashion, and based in Shanghai Fashion China Agency
Are you looking for advice on how to market shoes in China? You have come to the right place. Shoes sell well in China. Marketing them is another story. The country is huge, the categories barely overlap, and the domestic brands have gotten very good. This guide walks through the real segments, the mistakes that […]
Back in 2019, Euromonitor already ranked China as the world’s largest apparel and footwear market, ahead of the United States. That milestone is old news now. The real question in 2026 is not whether China is a big market for clothing. It is whether a foreign brand can actually find its shelf in it, physical […]
Shanghai Tang was supposed to be the first global Chinese luxury brand. It had a great story, a real founder, and genuine ambition. It ended in silence. Every store closed. The brand disappeared from the market in 2020. That story matters if you are thinking about selling luxury in China today. The Birth of Shanghai […]
China’s streetwear market is booming. Discover how your fashion brand can connect with Gen Z through trends, culture, and KOL strategies.
Learn how brands like LVMH dominate China’s booming luxury leather market and what appeals most to Gen Z and female consumers.
Street culture in China does not look anything like it did a decade ago. When I wrote about this subject the first time, foreign labels ran the game. Supreme drops, hypebeast forums, sneakers flipped in Shanghai side streets. That world still exists, but it is no longer the center of gravity. The center moved home. […]
Discover key trends in China's fashion market, from streetwear to sustainable fashion, plus digital marketing strategies for foreign brands.
Burberry has had one of the more turbulent China journeys of any Western luxury brand. In 2013, it was one of the aspirational British luxury labels benefiting from Chinese consumers’ enthusiasm for recognizable international brands. By 2024, the picture had turned genuinely ugly: comparable sales in China fell 15% that fiscal year, part of a […]
Zara’s position in China is changing, and 2026 is the year that change showed up in the numbers, not just the mood on Xiaohongshu. The brand that once won by being fast and accessible for Chinese consumers who wanted European-style clothing at a manageable price now operates in a market that has moved under it. […]
In May I sat in a meeting room in Jing’an with the China team of a European activewear brand, reading return reasons off their Tmall backend, line by line, in Chinese. Out of roughly four hundred returns on leggings, more than half said a version of the same three things: the waist gaps, the calf […]
The Chinese kidswear market is expanding fast! Learn key strategies to sell baby & children's clothing and attract modern Chinese parents.
Apparel is the category where foreign brands lose the most money in China, and where the mistakes are the least visible from headquarters. Local brands are no longer the cheap alternative. They own the mid-range, they move faster on trend, and they sit closer to the factory. Zara, H&M, Uniqlo and Gap are still here, […]
