With live-commerce sales accounting for about 19.2% of China’s retail e-commerce, more and more Western brands are reaching out to Chinese influencers. However, many of them mistakenly believe that influencer gifting in China is a simple formula. It’s not as easy as sending free samples, hoping for posts, and waiting for sales to go up. […]
From Gen Z habits to platform trends, this guide to influencer marketing in China helps global brands succeed with smart KOL strategies.
Ever found yourself scratching your head, wondering how Chinese celebrities manage to stack up their wealth outside the glitz and glamour of their day jobs? It works exactly as anywhere else: they make additional money on brand collaborations, working as brand ambassadors to some of the biggest names. Ready for a behind-the-scenes peek at how these stars transform golden […]
Are you one of the millions of soccer fans constantly searching for updates on Lionel Messi’s activities all around the world? I hear you, as an avid follower myself, and after extensive research, I’ve gathered some fascinating information about Messi’s visit to China. In this blog post, we will explore how ‘Messi mania’ took over […]
Are you intrigued by the immense popularity of Dwayne Johnson, aka The Rock? Well, you’re not alone! China has also fallen under his charismatic spell. So let’s see Dwayne Johnson and explore how he conquered the hearts of millions in China with his incredible movies and cultural connections! Key Takeaways Dwayne Johnson as an International […]
