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BMW Strategy Analysis in China
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Eden Park wants to make a name in China Eden Park, the famous French brand founded by Franck Mesnel (the…Ikea and its competition in China
If there is one foreign brand killing it on China's furniture market, it is without a doubt IKEA. So let's…Diageo, leader in Alcohol Digital Marketing
The British group Diageo spirits are currently voted as the leader in terms of digital communication in China. The brands…How Lancôme has succeed in seduce women in China
As the world's leading brand of luxury cosmetics, Lancôme has spread into more than 40 Chinese cities and 18,000 retailers.…Nespresso in China
China's household appliances market has been expanding with more and more tools entering Chinese houses. That is notably the case…Coach: e-commerce for luxury handbags
Coach is the 4th brand of handbags in China in terms of sales Coach is an American brand of handbags.…Ferrero’s communication in China
Ferrero's Communication in China In this article, we will introduce you to the brand communication of Ferrero Rocher in China: what he does…The Story of Chinese Steve Jobs – Lei Jun
Lei Jun: Wave Rider in China Smart Phone Market .There's a relatively young entrepreneur in China's IT market who has…