Case Study
Must-Read Articles
Latest Entries
Haagen Dasz conquers the coffee market in China
In China, Haagen Dasz continues to innovate Haagen-Dazs, the worldwide famous ice-cream brand founded in 1961 by Reuben Mattus and…Kiehl’s : its misleading discretion in the cosmetics market in China
Kiehl’s is an American brand very discreet in China but not that much… Kiehl’s story Kiehl’s has been created in…Eslite : the story of a successful bookstore in a shrinking market
This 24 hours bookstore allows clients read books without have to purchase them. The Eslite is a Taiwan’s bookstore chain…Top 10 advertising campaigns on Wechat
WeChat, the most popular messaging app in China, is not only a great way to communicate with friends and family…5 fashion brand case studies
5 brands for 1 objective: promotion Today we will review 5 brands' case studies to see how they realized their…Wechat + Coca-Cola: Open a new model of cross-border mobile marketing
This time, Coca-Cola and micro-letters "together", and with the focus on the cap from the bottle. In addition to the…BMW Strategy Analysis in China
BMW in China- The luxury ride for people who want to stand out from the rest Bayerische Motoren Werke AG…French Celebrity Got Famous on Chinese Internet
Nabila, a French celebrity got recently famous on Chinese internet, especially among Diaosi (see the meaning of Diaosi). However, it's…Dove “Beauty Sketches” adapted in China
Chinese people try to reach an ideal of beauty through surgery : Extension of the eyes, nose extension, breast augmentation,…Eden Park wants to invest the Chinese Market
Eden Park wants to make a name in China Eden Park, the famous French brand founded by Franck Mesnel (the…Ikea and its competition in China
If there is one foreign brand killing it on China's furniture market, it is without a doubt IKEA. So let's…Diageo, leader in Alcohol Digital Marketing
The British group Diageo spirits are currently voted as the leader in terms of digital communication in China. The brands…