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How to market Airlines for China : the case of KLM’s WeChat
KLM Airlines take off his account We Chat Dutch airline KLM Royal is committed to its Chinese customers. KLM has…The best online campaign for the Jewelry brands in China
Discover the best Marketing Campaign for Jewelry Brands China . For a long time and even today, many professional luxury…Customizing ‘Disney Land’ for the family in China
A new resort in Shanghai The Walt Disney Company won approval from the Chinese state to build a theme park…5 UK brands that benefit from being “Made in Britain” in China
Marketing a product as ‘British’ is creatively achieved. ‘British Brands’ are those marketed and perceived as British firms, with a uniquely distinct sense of identity (regardless of…A case study of US firm ‘Uber’ in China
UBER IS A DIGITAL SUCCESS STORY IN CHINA BUT IS NOW FACING AN INCREASING NUMBER OF OBSTACLES. The American taxi app…KFC vs MacDo in China
The giants of western fast food in China KFC KFC, the worldwide leader in fast-food chicken, has been present in…Danone digital marketing strategy in China decrypted
Representing 7% of the business Danone in 2014, China is ranked fourth among the countries where the group makes its biggest sales.…Haagen Dasz conquers the coffee market in China
In China, Haagen Dasz continues to innovate Haagen-Dazs, the worldwide famous ice-cream brand founded in 1961 by Reuben Mattus and…Kiehl’s : its misleading discretion in the cosmetics market in China
Kiehl’s is an American brand very discreet in China but not that much… Kiehl’s story Kiehl’s has been created in…Eslite : the story of a successful bookstore in a shrinking market
This 24 hours bookstore allows clients read books without have to purchase them. The Eslite is a Taiwan’s bookstore chain…Top 10 advertising campaigns on Wechat
WeChat, the most popular messaging app in China, is not only a great way to communicate with friends and family…5 fashion brand case studies
5 brands for 1 objective: promotion Today we will review 5 brands' case studies to see how they realized their…