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The rebirth of Pechoin (a Chinese Beauty Brand)
Pechoin alias 百雀羚 Do you remember some very old, vintage brands like the sugar you had as a child; the shoes…Carrefour invests into its reputation in China
The giant supermarket chain Carrefour is investing millions of dollars into its reputation in China with the largest online ‘branding…Development of Eye & Vision Clinics in China: Euroeyes case study
Clinical ophthalmology clinics are opening at an unprecedented rate in China. Much of this is due to the development and…Amazon’s Strategy in China
Chinese consumers still strongly desire Western goods such as electronics, shoes, shampoo/beauty products, diapers, and nuts. Western products are a byword…How to Change the Poor Quality Perception of ‘Made in Asia’. Tiger Beers Accept the Challenge.
A Poor Quality Reputation for the Label « Made in China » The phrase “Made in China” conjures up thoughts of inexpensive, low-quality,…10 Companies with Effective WeChat Marketing Campaigns
WeChat Marketing Case Studies What is WeChat? If you have lived under a rock (or just outside of China!?) for…How New Balance communicate in China
110-year old brand 'New Balance'; how do they convey this in China? One hundred years of solitude, the rise and fall of a…Nestlé goes all-in with Tmall (Alibaba)
Chinese e-commerce and China’s huge market in general are perceived as a very difficult nut to crack. Language barriers, cultural…Durex Wants the Chinese to be more Open about Sex
Durex is the number one condom manufacturer in the world. They are well known in the west for their quality…Nike advertisements in China
NIKE, Inc., is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a…IWC start to communicate on WeChat
IWC opens its official online store on WeChat In China, the average growth class is willing to buy many products…How to market Airlines for China : the case of KLM’s WeChat
KLM Airlines take off his account We Chat Dutch airline KLM Royal is committed to its Chinese customers. KLM has…