Case Study

China is considered the world’s largest alcoholic beverage market valued at over €400b, today imported alcoholic beverages account for under

‘Tree Labs’ Speakers Capture the Attention of Chinese Consumers.. Tree Labs are a Swiss Brand of audio, portable bluetooth speakers

‘Glendee’ is a snack brand from Thailand. They produce potato chips, coconut chips, and other variations made from different fruits

Twist & Drink is a child-friendly drink brand from Austria that launched in 1973. The juices are all made with

Perfume: a lucrative market in China The perfume and fragrance market in China is expected to be responsible for 25% of the

Pechoin alias 百雀羚 Do you remember some very old, vintage brands like the sugar you had as a child; the shoes

The giant supermarket chain Carrefour is investing millions of dollars into its reputation in China with the largest online ‘branding

Clinical ophthalmology clinics are opening at an unprecedented rate in China. Much of this is due to the development and

Chinese consumers still strongly desire Western goods such as electronics, shoes, shampoo/beauty products, diapers, and nuts. Western products are a byword

A Poor Quality Reputation for the Label « Made in China » The phrase “Made in China” conjures up thoughts of inexpensive, low-quality,

WeChat Marketing Case Studies What is WeChat? If you have lived under a rock (or just outside of China!?) for

110-year old brand 'New Balance'; how do they convey this in China? One hundred years of solitude, the rise and fall of a