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The Collapse of TOPSHOP in Chinese E-Commerce
There is no operational strategy for adapting to the Chinese market. Many well-known foreign brands are rapidly declining after entering…What marketing campaign allowed Libai to sell 50,000 quantities in 9 days ?
Since their launching, Libai's new products have been snapped up by fans and sold out for 9 consecutive days. Within…Inspiring Story: WeWood in China
We are going to analyze the marketing strategy of the Italian Eco-Friendly Brand Wewood in China The Spirit of Environment-Friendly…NANO JAPAN Skincare Supplements Are Seducing Chinese Beauties
A JAPANESE SKINCARE SUPPLEMENTS BRAND GAINS POPULARITY IN CHINA Nowadays Japanese cosmetics are taking over the Chinese beauty market. Chinese…Miniso: A success story in China
Miniso is a Japanese-based design brand, born by co-founding Japanese designer Miyake Junya and the young Chinese entrepreneur Ye Guofu,…Guerlain Sold One Piece Fragrance on Chinese E-Commerce for $540,000
In the fashion and luxury industry, LVMH is acknowledged for its cutting edge products, innovative way of designing and visualizing…From invisible to 150 student requests per month for a Business school in China
Accademia Del Lusso Attract Chinese Students. Introducing Accademia Del Lusso Accademia Del Lusso (ADL) is the School of Fashion &…How does a high-end beer brand conquer the Chinese market?
China is considered the world’s largest alcoholic beverage market valued at over €400b, today imported alcoholic beverages account for under…How did a Swiss Brand of bluetooth speakers create the right ‘Noise’ in China?
‘Tree Labs’ Speakers Capture the Attention of Chinese Consumers.. Tree Labs are a Swiss Brand of audio, portable bluetooth speakers…How a Thai snack brand increased sales and went viral with Chinese tourists
‘Glendee’ is a snack brand from Thailand. They produce potato chips, coconut chips, and other variations made from different fruits…How ‘Twist & Drink’ Won Over Chinese Consumers
Twist & Drink is a child-friendly drink brand from Austria that launched in 1973. The juices are all made with…A Perfume Brand creates a buzz around their ‘French story’ in just two weeks!
Perfume: a lucrative market in China The perfume and fragrance market in China is expected to be responsible for 25% of the…