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Category: Case Study

Case Study

Dolce & Gabbana Bets on Independent Future After China Stumble

Dolce & Gabbana plans to remain independent, even as the Italian fashion house claws back sales lost in pandemic and bungled ad campaign. A private-held company with creative freedom at heart, D&G has become a favorite among investment bankers looking for potential deals but CEO Alfonso Dolce says they have no intention of changing stand-alone […]

apple in china
Business in China

Apple in China: Is the Company Boycott-Proof?

Have you ever found yourself wondering about Apple’s susceptibility to boycotts in China? It’s indeed a fascinating conundrum, especially when you consider the controversies surrounding labor conditions at Apple’s Chinese factories. This article aims to dissect this complex issue in depth by examining potential ramifications for Apple along with mitigating factors that could influence the […]

Shein Marketing Strategy
Case Study

Shein Marketing Strategy: What’s Contributing to its Global Success?

Like you, I was curious about the rocket-like rise of Shein, a relatively fresh face in the world of fashion. Despite being a newcomer, they’ve strived ahead to become the leading online fashion retailer globally. Quite an achievement, don’t you think? This piqued my curiosity and led me on a fact-finding mission into their market […]

Business in China

Burger King in China: How a Global Fast Food Giant Adapts to Local Tastes

Burger King is a popular fast-food chain known for its delicious burgers and signature flame-grilling technique. In China, Burger King has established a strong presence, offering a wide range of menu options to cater to the diverse tastes of Chinese consumers. This article will delve into Burger King’s expansion, challenges faced, strategies adopted for competition, and […]

Case Study

Chinese Audio Platforms On The Rise

Welcome to the world of Chinese audio platforms, where online audio is rapidly growing in popularity, particularly among young people who are driving a cultural shift towards ear-based entertainment. With 570 million online audio users in China alone and an expected market value of $689 million by 2024, it’s clear that this industry is a […]

Case Study

Cool Halloween Brands Design on Chinese Social Media

Europastry Halloween post on WeChat Europastry is one of the world leaders of frozen dough. Present in more than 60 countries, you’ve probably have eaten some of their products in the past. The group provides franchises such as Dunkin donuts for instance. The group has recently decided to improve its visibility in China using tools […]

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