Business in China

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Market Research China

Market Research China

Market Research China It is a very important component of business strategy. Market research is an organized operation to get information about markets or customers. Market research Market research is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while…

10 Brands that Should Worship Brands Name Translators

10 Brands that Should Worship Brands Name Translators

1. 可口可乐 (Ke Kou Ke Le) Coca-Cola Coca-Cola has long been regarded as the most successful company in the beverage market of China. It has not only a well-developed and localized marketing strategy but also a perfect Chinese name. The literal translation of their Chinese name可口可乐 (Ke Kou Ke Le) is “can drink, can happy”. What’s…

Celebrity Athlete Endorsement in China

Celebrity Athlete Endorsement in China

Sports Celebrity Endorsement in China . In China, sports celebrities have significant influence amongst the Chinese population, especially with the young demographic, which consists 80% of China’s sport market. Due to the awareness, many Chinese companies in the sport industry have prepared contracts with sports celebrity to let them participate their promotion events or take…