Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.
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Market Research China It is a very important component of business strategy. Market research is an organized operation to get information about markets or customers. Market research Market research is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while…
1. 可口可乐 (Ke Kou Ke Le) Coca-Cola Coca-Cola has long been regarded as the most successful company in the beverage market of China. It has not only a well-developed and localized marketing strategy but also a perfect Chinese name. The literal translation of their Chinese name可口可乐 (Ke Kou Ke Le) is “can drink, can happy”. What’s…
. In China, 51.6% of the women control the finance in a family, 44.5% of them negotiate with other members and only 3.9% don’t. In Shanghai which is famous for its henpecked husbands, wives dominate in 27% of the families and husbands only take 14%! It’s been discovered that their consumption focus now is shifting…
Sports Celebrity Endorsement in China . In China, sports celebrities have significant influence amongst the Chinese population, especially with the young demographic, which consists 80% of China’s sport market. Due to the awareness, many Chinese companies in the sport industry have prepared contracts with sports celebrity to let them participate their promotion events or take…
The Booming Market of Chinese Old Tourists . There’s a niche in the China tourism market that is full of opportunities and it has not been well developed. The average income of Chinese people is increasing, senior citizens included. And they will spend more on tourism while they don’t have so many suitable choice. Opporunities…
Status quo of Online Dating Site in China . Present situation The data from iResearch shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%. Rank…
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