Business in China

Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.

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The 10 most innovative companies in China

The 10 most innovative companies in China

Where are the 10 most innovative companies in China ? The website Fast Company specialized in innovation, technology, ethonomics (ethical economics), leadership, and design has realized the top 10 of the most innovative companies in China. You will find below the results : <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s…

Mystery shopping in China

Mystery shopping in China

Nowadays, many companies use this Market research method to verify the quality of their own services in their shops. These tools also called mystery consumer is used externally by market research companies or watchdog organizations. Sometimes it is internally done and the target is to measure the quality of services that the Brand offer in…

10 Brands that Should Worship Brands Name Translators

10 Brands that Should Worship Brands Name Translators

1. 可口可乐 (Ke Kou Ke Le) Coca-Cola Coca-Cola has long been regarded as the most successful company in the beverage market of China. It has not only a well-developed and localized marketing strategy but also a perfect Chinese name. The literal translation of their Chinese name可口可乐 (Ke Kou Ke Le) is “can drink, can happy”. What’s…

Celebrity Athlete Endorsement in China

Celebrity Athlete Endorsement in China

Sports Celebrity Endorsement in China . In China, sports celebrities have significant influence amongst the Chinese population, especially with the young demographic, which consists 80% of China’s sport market. Due to the awareness, many Chinese companies in the sport industry have prepared contracts with sports celebrity to let them participate their promotion events or take…