Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.
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Where are the 10 most innovative companies in China ? The website Fast Company specialized in innovation, technology, ethonomics (ethical economics), leadership, and design has realized the top 10 of the most innovative companies in China. You will find below the results : <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s…
Keeping Face in China: a guide . The concept of Face (or “Mianzi”) is often difficult for a westerner to grasp. It is a purely Chinese concept even if we find similar concepts such as pride, honor or reputation. In China, Face is a complicated system of shame and stature measurement. Saving face is the priority for Chinese…
Doing business in China is not an easy task and it is important to know the rules which form an invisible base for the business. Communicate with Chinese in Business Greeting A handshake is not only used by western people, but also by almost everyone. When greeting, slight salvation often accompanies the handshake, but nobody…
VISA problem in China? INS has the Solution! . You’ve probably heard, or notify that it’s more and more difficult to obtain a working VISA for China, that is because the Chinese government restricts access to young expatriates, and put a lot of administrative barriers for foreign companies based in China. Today, we receive Wei,…
Nowadays, many companies use this Market research method to verify the quality of their own services in their shops. These tools also called mystery consumer is used externally by market research companies or watchdog organizations. Sometimes it is internally done and the target is to measure the quality of services that the Brand offer in…
1. 可口可乐 (Ke Kou Ke Le) Coca-Cola Coca-Cola has long been regarded as the most successful company in the beverage market of China. It has not only a well-developed and localized marketing strategy but also a perfect Chinese name. The literal translation of their Chinese name可口可乐 (Ke Kou Ke Le) is “can drink, can happy”. What’s…
. In China, 51.6% of the women control the finance in a family, 44.5% of them negotiate with other members and only 3.9% don’t. In Shanghai which is famous for its henpecked husbands, wives dominate in 27% of the families and husbands only take 14%! It’s been discovered that their consumption focus now is shifting…
Sports Celebrity Endorsement in China . In China, sports celebrities have significant influence amongst the Chinese population, especially with the young demographic, which consists 80% of China’s sport market. Due to the awareness, many Chinese companies in the sport industry have prepared contracts with sports celebrity to let them participate their promotion events or take…
The Booming Market of Chinese Old Tourists . There’s a niche in the China tourism market that is full of opportunities and it has not been well developed. The average income of Chinese people is increasing, senior citizens included. And they will spend more on tourism while they don’t have so many suitable choice. Opporunities…
Status quo of Online Dating Site in China . Present situation The data from iResearch shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%. Rank…
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