Business in China

Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.

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5 reasons why Chinese like to buy imported brands

5 reasons why Chinese like to buy imported brands

Chinese like imported products, especially imported brands… Why do they largely prefer these foreign brands to domestic, local brands? Good Reputation of Foreign Brands The reputation of a brand is the key factor when a consumer decides if they will buy the product or not. In China, social status is very important to the Chinese, being able to travel and…

How to market your restaurant in China ?

How to market your restaurant in China ?

In the restaurant sector in China, the environment is extremely competitive. Whether it’s Chinese cooking or western cuisine competition is fierce. One of the main outlets for Chinese spending is food, it has a pivotal place in Chinese culture, most Chinese go to a restaurant quite often with colleagues, childhood friends, family, and business partners. Eating…

Travel Agencies in China : 5 reasons to work with Gentlemen

Travel Agencies in China : 5 reasons to work with Gentlemen

You want to work with Travel Agencies in China ? OTA and Travel Agencies are searching to collaborate with local agencies, but it is not what you think.   We can help you to work with Travel agencies in China. Thanks to rising disposable incomes and the relaxation of outbound travel restrictions, China has become one…

These Startups Made in China

These Startups Made in China

When thinking about China, one rarely pictures an innovation center akin to the American Silicon Valley. Instead, we imagine a vast polluted wasteland scattered with factories. Why wouldn’t we? All the experts claim creativity and inventiveness are our domain.  But with 10,000 start-ups launching every single day in the Middle Kingdom, and its significant advance…

Learn Chinese , the next challenge for Top Managers and CEO ?

Learn Chinese , the next challenge for Top Managers and CEO ?

Is Chinese Mandarin becoming a major international language? After the viral video of Mark Zuckerberg Celebrates Chinese New Year with his Family, should  Business men and Top Excecutive learn Chinese to seduce Chinese Market ?   Today we interview the founder of TailorMade Chinese Center about his vision of Chinese Language in the world, we have asked him 10…

Why Using Resonance Marketing Is important In China

Why Using Resonance Marketing Is important In China

What is Resonance marketing? First of all, let’s be very clear about what resonance marketing is not. Resonance marketing is not selling on prices, on features nor on services. Advertising resonance can be compared to the use of metaphors and wordplays combined with a photo or a drawing to involve a double meaning. Engaging your…

The 5 most popular Australian products in China

The 5 most popular Australian products in China

Australian brands are becoming increasingly popular in China with a growing middle class of consumers seeking more ‘international’ products. The relatively close proximity of the two countries coupled with the fact they are in the same time zone aids this lucrative international trade. Here are the most popular products and brands from ‘down under’ in China: Chinese…

5 UK brands that benefit from being “Made in Britain” in China
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5 UK brands that benefit from being “Made in Britain” in China

Marketing a product as ‘British’ is creatively achieved. ‘British Brands’ are those marketed and perceived as British firms, with a uniquely distinct sense of identity (regardless of where they are manufactured). British brands benefit from being associated with the UK in China. ‘British’ is perceived by the Chinese as a hallmark for luxury, sophistication, and class. ‘Britishness’ from the Chinese perspective is distinct…

Why do International Companies Fail In China?

Why do International Companies Fail In China?

In this modern age of globalization, international business and cross-border entrepreneurialism are thriving. There are many opportunities for companies to establish themselves and expand overseas. More and more companies are flocking to China attempting to capitalize on a huge potential market of increasingly affluent, middle-class consumers. Despite this many fail and it is interesting to explore why. Not understanding and adapting…