Business in China

Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.

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MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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10 Business Tips Every New Entrepreneur in China Need To Know

10 Business Tips Every New Entrepreneur in China Need To Know

You are a foreign entrepreneur, (expatpreneur)  and there are several basic things your need to know in China. Over the past two decades, entrepreneurship in China has grown at an exponential rate. The open market policy leading to economic explosive growth, in combination with the Internet bubble sweeping through China like a storm has produced…

Consumption trends in China over the next 10 years

Consumption trends in China over the next 10 years

China’s economy will experience never before seen transformations that will change the way people consume goods and services. With government support being a fundamental plus, the country will continue to migrate from an investment-driven model to a consumption- and services-driven model. From a manufacturing powerhouse to an active leader in digital innovation, the countdown has…

Sales & Distribution in China: 7 Common Mistakes To Avoid

Sales & Distribution in China: 7 Common Mistakes To Avoid

After working 7years with Foreign Brands in China, we sum up the 7 common mistakes of Distribution in China. You should enjoy it. China’s consumer base is rapidly expanding, making the country a lucrative market for international companies of all sizes. For companies to succeed in China’s market expansion, apart from a competitive marketing strategy,…

The Ultimate Guide for B2B Digital Marketing in China
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The Ultimate Guide for B2B Digital Marketing in China

This article is probably the best article available to explain clients acquisition in B2B in China, using top digital Marketing strategies. When you initially think about B2B marketing, your mind might go straight to those direct and in-person methods such as connections made at trade shows, tried-and-true sales team relationships, and channel partner agreements that…

Great Power Thinking and Strategic Campaign for Chinese Consumers

Great Power Thinking and Strategic Campaign for Chinese Consumers

There is no doubt that the Chinese economy is soaring these years, especially in the manufacturing and retail sectors. This also points out where China’s economy is heading, jumping more than 10% from 70% to 81%. Meanwhile, the services sector lagged at 65% a 7% decline from last year citing growing domestic competition and rising…

German Brands Can Win the Chinese Market, Here is How

German Brands Can Win the Chinese Market, Here is How

With the largest population in the world, which is estimated to reach over 1.4 billion in 2019, China is the largest consumer market in the world (in both population and purchasing power). China is the world’s second-largest economy in terms of gross domestic product (GDP) and is named the 2nd largest economy in the world….

Tips for Identifying Opportunities in the Chinese Market Trends

Tips for Identifying Opportunities in the Chinese Market Trends

The Chinese society is facing evolutions, and in particular towards its luxury consumption.  Brands have to reconsider the process to approach and satisfy consumers’ interest. Nowadays, it is crucial to observe and understand the Chinese customers’ behavior and needs. Today’s top companies succeed by making innovation a fundamental part of their strategy.  Marketing to China…