Business in China

Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.

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What are Indian Brands doing wrong in China?
Business in China

What are Indian Brands doing wrong in China?

There are quite a few Indian companies present in China, but most of them are not very famous in the eyes of Chinese consumers. Why and how can these brands increase brand awareness and reliability in the large Chinese market? In this article, we will analyze the most common mistakes that Indian brands make in…

How digital Innovation Helped Brands during Covid-19?
Business in China

How digital Innovation Helped Brands during Covid-19?

A worldwide breakdown which stopped the whole economy The worldwide pandemic of Covid-19 impacted the lives of billions of individuals by keeping them at home to limit the propagation of the virus, by respecting social distancing and therefore emphasizing the use of digital technology, online and connected devices. In a world where everyone and everything…

Cosmetic Brands: How do you get ready for Chinese Beauty Fairs?
Beauty & Cosmetics Industry | Business in China

Cosmetic Brands: How do you get ready for Chinese Beauty Fairs?

According to Statista, China is the world’s second-largest cosmetics market after the U.S. in terms of revenue and consumption value. It is also one of the fastest-growing and most promising fields of business in China for the near future. As a result of urbanization, growing disposable income, and social media influence, the beauty, and personal…

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?
Business in China | China fashion industry

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?

Clothing trade fairs and exhibitions in China Chinese trade fairs for cloths are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…

Food Fairs in China are canceled, what can businesses do?
Business in China | Food & Beverage

Food Fairs in China are canceled, what can businesses do?

Food fairs in China China will soon become the largest importer of foreign products. There are great opportunities for both large companies and small businesses to export food products to China, especially since it is becoming increasingly online-based. According to Daxue Consulting market research, the increase in demand for imported goods in China is not…

How to manage your brand through a crisis?
Business in China

How to manage your brand through a crisis?

The current outbreak forces stores to close and brands to reinvent their strategy. Managing your brand in China is not natural and you might be lost in all the uncertainties for the coming months. Seeing the outbreak as a challenge is the best way to get positive spillovers when the recovery period will arrive, but…