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Everything about the way of doing business in China – best practices and the mistakes that foreign companies usualy make.
We are a Marketing Agency based in Shanghai. Check or website to discover our Services and our case studies.
New brands are entering an increasingly competitive online market place in China. With growing levels of online consumers, the Chinese market is a target for serious & savy brands. Here, we’ll explore the best approaches for ‘cracking’ the Chinese market in the most cost effective way that delivers long-term Return On Investment for brands looking…
China-Italy relationships In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries had unofficial contacts, through cultural and economic exchanges. 50 years after the formal signing, the friendship between the two countries is solid. This was demonstrated by the aid sent by China to combat the health emergency…
Hello Today Kristina Coluccia shares to us her ebook about biggest mistakes companies make in China. Sum up The 10 biggest mistakes companies make in China by Kristina Coluccia Another common mistake is to be involved too much or too little in the details. It’s quite natural for anyone who has gone through the rigors…
China dominates the global esports market with 600 million gamers that mean China now has more gamers than the entire population of the US, Japan, Germany, France, and the UK combined. China is the most important market in the world for PC online and mobile games and the Chinese Tencent is the largest game company…
According to a report released by the National Health Commission more than 50% of the adult Chinese population is overweight, as CCT stated. The report monitored around 600 million people from 2015 to 2019. How high are the rates of overweight and obesity in China? 34% of adults are overweight 15,4% of adults are…
Thanks to the data published by JD on Imported Liquors, we learned: Who are the main consumers of imported liquors in China What is the new usage of imported liquors in China How is JD helping a leading Chinese company for wine import In this article, we explain all the A to this important Q,…
WeChat is without a doubt the app where Chinese people spend most of their time. It has more than 1.2 billion monthly active users, 20 million official accounts, more than 1 million mini-programs, and about 400 million daily active users of mini-programs. In 2020, it has been used by 53% of men and 47% of…
The online education business is growing by 15% year-over-year in Mainland China. This is because of the huge emphasis on quality education in modern China. It is all part of the wider goal set by the government to shift from a manufacturing economy to a more service-based one. Education is a pillar in this nationwide…
This article has been written to help the corporate audience to gain in-depth knowledge of current market trends in China’s furniture market. This book is a comprehensive guide to help potential furniture businesses to understand the demand of the market, the various customer segments, the current growth factors, Digital Business, and E-commerce solutions to enter…
Chinese venture capital market overview China’s venture capital history is not very long but it has a strong influence on the global market. If 2018 marks the climax of the Venture Capital (VC) market in China, 2019 witnessed a dramatic decline. Investors had become more cautious regarding their tech investments in China. We can say…
China is the second-largest direct selling market after the United States. In 2019, approximately 24 billion U.S. dollars of the direct selling industry’s retail sales were generated in China. Companies that wish to open their direct selling in China must be really careful to avoid non-compliance with government regulators. What is direct selling? Direct selling…
This is one of the hot business topics of our time as the China Market becomes (in many sectors) the most lucrative of its kind in the world. With over 350 million middle-class consumers, a GDP growth of 7% year on year & a powerful online eco-system for marketing & sales China certainly offers a…
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