branding in China

All the articles about Brands , branding strategy in China

10 Tips to Marketing wine in China
branding in China | Wine in China

10 Tips to Marketing wine in China

This article will focus on how can wine brand successfully engage customers in China.   Wine in China   The wine market in China is very dynamic with a  25%  annual growth. French wine enjoys a good reputation, compared with wine from different parts of the world and with prices generally much more affordable. The market was previously price…

Ferrero’s communication in China
branding in China

Ferrero’s communication in China

Ferrero’s Communication in China ; In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top and most visible <strong>Web & Marketing Agency for China</strong>…

10 Brands Should Worship Brand Translator
branding in China

10 Brands Should Worship Brand Translator

  1. 可口可乐 (Ke Kou Ke Le) Coca-Cola Coca-Cola has long been regarded as the most successful company in the beverage market of China. It has not only a well-developed and localized marketing strategy but also a perfect Chinese name. The literal translation of their Chinese name可口可乐 (Ke Kou Ke Le) is “can drink, can happy”….