branding in China

All the articles about Brands , branding strategy in China

How to Market a Furniture Brand in China?
branding in China | Furniture

How to Market a Furniture Brand in China?

With the improvement of the standard of living in China, consumers have started to look at Western and European influences and increasingly willing to invest in home decoration. Consumers’ increasing purchasing power has driven the furniture market to develop beyond expectations. Urbanisation has driven furniture market growth. Data from the National Bureau of Statistics shows…

Public Relations in China
branding in China

Public Relations in China

Public Relations in China: Guide for international Brands and Company update 2020   PR is a powerful form of communication Public Relations is one of the most cost-efficient forms of communication used to develop the image and reputation of a company, a product or brand in China.   So the goal of public relations is to win…

What Artificial Intelligence Means for Luxury Brands in China?
branding in China | Digital Marketing China

What Artificial Intelligence Means for Luxury Brands in China?

Luxury brands are undoubtedly the leaders in face-to-face customer service and in-store shopping experience. Their salespersons are trained meticulously and stores’ design is often invested heavily, both of which are considered keys to increasing sales. However, things are changing fast globally and especially in China. The source of growth for high-end brands is coming from…

An Overview of the Chinese Fierce Luxury E-Commerce Battle
branding in China | Business in China

An Overview of the Chinese Fierce Luxury E-Commerce Battle

The global personal luxury goods market is expected to grow from 2,406 billion RMB in 2018 to 3,117 billion RMB in 2025 (a roughly 4% annual growth rate). According to McKinsey, the percentage of purchases from Chinese customers will have doubled from 19% to 40% of the personal luxury goods market. Marketing to China it’s…

Male Perfumes in China – Learn The Right Way to Kill This Niche
Beauty | branding in China

Male Perfumes in China – Learn The Right Way to Kill This Niche

With increasing disposable income and an opener attitude towards global lifestyle trends, China has proved to be the biggest as well as fastest-growing market for luxury lifestyle products in beauty, personal care, and fashion… Perfumes or cologne (a term for male perfumes) doesn’t stay outside the trend. Using perfumes in China has become popular for…

Key Marketing Strategies for China Market
branding in China | Digital Marketing China

Key Marketing Strategies for China Market

In this long article, you will find top 7 marketing strategies for China in 2020, illustrated with case studies and concrete examples. There have been numerous articles and posts talking about China’s phenomenal economic growth. China is a massive market for every industry or its exciting technological development. It has transformed Chinese people into the…