branding in China

All the articles about Brands , branding strategy in China

Chinese Pet health: a Multi Billion Dollars Market
branding in China | Digital Marketing China | ecommerce China

Chinese Pet health: a Multi Billion Dollars Market

Pet health market growth in China According to the market research made by Frost & Sullivan, the pet industry, which includes food, medical, grooming and general products, is expected to reach RMB472.3 billion ($66.8 billion) in China by 2023. According to datamintelligence.com, The China Animal Health Market is expected to grow at a CAGR of…

Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store
Beauty | branding in China

Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store

Why is Tmall China’s premier online shopping destination? According to Statista, the largest Chinese e-commerce company Alibaba had another strong quarter in the beginning of 2020. The annual active consumers on its online shopping properties in China reached 726 million by the end of March, increasing from 711 million at the end of December 2019….

Small Household Appliances Market in China – 2020
branding in China | Furniture

Small Household Appliances Market in China – 2020

SMALL HOUSEHOLD APPLIANCES MARKET IN CHINA IN 2020 Until 2019, revenue for household appliance stores in China increased by 11.6% year-on-year to $ 309.7 billion. The sector’s profitability is boosted to 8.7% of revenue in 2019. Revenues in the small household appliances segment amount to 45.542 million US dollars in 2020. The small household appliances…

Perfect Diary’s succesful Strategy on Wechat
branding in China | Wechat Marketing

Perfect Diary’s succesful Strategy on Wechat

Wechat Campaign that Works: Case Study WeChat has always been a complex platform. Started as a social networking app, it incorporated various functions and features into its system over the years. And now, the WeChat feature Mini Programs allows you to do online shopping, ordering food delivery, playing games, looking up information, and more. Meanwhile,…

Why is Localization so Important for Luxury Brand in China?
branding in China | Luxury China : Market, Trends & Analysis

Why is Localization so Important for Luxury Brand in China?

What is Localization? Localization is a service used to adapt a product, page, or app to a specific market. A localization strategy addresses customer behavior, purchasing habits, and general cultural differences in each country in which it operates. When a company enters a foreign market, it becomes difficult to offer buyers in a specific country…

branding in China | Social Media China

Succeed as a musician in China: a step by step guide

Getting into the music world is not easy and breaking into it is a different story!   Some musicians have had local success and others, more ambitious, have international goals. Succeeding in your own country is already a challenge, but succeeding abroad is something else. Tenacity, determination, motivation, talent … So many qualities are necessary…