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In the last years, Chinese people’s living conditions improved hugely and so, Chinese people started leaving their houses in search of the best care available. The Chinese healthcare market is powered by lifestyle diseases, changing population demographics, increased healthcare spending, and a demand for better medical services. This has created unprecedented opportunities for international companies…
Yes, China’s luxury market offers great opportunities to new coming luxury brands The Chinese luxury goods market is forecast to see strong growth over 2019-2024. The expansion of the market will be driven by growing demand from Millennial and Gen Z consumers and by the growing focus of luxury brands in tailoring their innovation, marketing,…
In China it is not enough to open a shop, invest money in setting up or ensure the quality of products. What is important for companies is the management of the customer relationship with the brand. Customer service can be offered in many ways, such as simplifying payment processes, avoiding the long wait for parking…
There are quite a few Indian companies present in China, but most of them are not very famous in the eyes of Chinese consumers. Why and how can these brands increase brand awareness and reliability in the large Chinese market? In this article, we will analyze the most common mistakes that Indian brands make in…
In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience. What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming,…
The Chinese alcoholic beverages market shows an increase in imports In China the alcoholic beverages market includes all alcoholic beverages that are produced by fermentation or distillation, which means 4 segments: Beer, Spirits, Wine, Cider, Perry and rice wine. China alcoholic drinks market is showing an increased interest in imported alcohol beverages. According to Statista,…
The Spa Industry in China The promotion of a healthy diet, fitness and mental well-being has spread throughout China and the interests of healthy living, holistic traditions, and medical treatments are dominating the market. Anti-aging trends have spread more than ever, and spas offering beauty packages and aesthetic wellness programs are exploding more and…
The fitness industry in China in 2020 Since people are realizing the importance of sport for health and better appearance, the fitness industry is booming in China in recent years. More and more people become members of gym, however, with the development of technology and the changing lifestyle of Chinese consumers, the fitness industry also…
Last year in China a new type of influencer made its way, the Key Opinion Consumer (KOC), consumers like everyone else. Brands with KOC thinking have opened a new era of vigorous marketing. But let’s see why KOCs are important for brands and how to create a KOC marketing campaign. Why influencers are so important…
Branding is the key to succeed in China In China strong Brand will always win against an unknown brand. Chinese consumers tend not to trust brands they don’t know and therefore not to buy its products. In addition, without a strong brand you can’t expect to find resellers, distributors, to land a spot on Tmall…
As a result of urbanization, growing disposable income, and social media influence, the China’s beauty market is facing a burgeoning demand for higher quality, premium, high-end brand products. However, Chinese customers are proven less and less loyal to brands given the wide range of choices between national and international beauty brands in the Chinese market….
The sports equipment market in China is booming and yoga is a “Super” market in China, with millions of practitioners. Yoga in China is a way to relieve stress, cultivate beauty and fitness and build communities. Given the spread of this practice, the opportunities for companies in this sector seem to be many, but how…
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