branding in China

All the articles about Brands , branding strategy in China

Chinese Medical Tourists Looking for the best dental clinic
branding in China | health China

Chinese Medical Tourists Looking for the best dental clinic

In the last years, Chinese people’s living conditions improved hugely and so, Chinese people started leaving their houses in search of the best care available. The Chinese healthcare market is powered by lifestyle diseases, changing population demographics, increased healthcare spending, and a demand for better medical services. This has created unprecedented opportunities for international companies…

Is there opportunities  left for new coming luxury brands in China?
branding in China | Luxury China : Market, Trends & Analysis

Is there opportunities left for new coming luxury brands in China?

Yes, China’s luxury market offers great opportunities to new coming luxury brands The Chinese luxury goods market is forecast to see strong growth over 2019-2024. The expansion of the market will be driven by growing demand from Millennial and Gen Z consumers and by the growing focus of luxury brands in tailoring their innovation, marketing,…

Japanese Companies Use live Streaming to Increase sales in China
branding in China | Digital Marketing China | Social Media China

Japanese Companies Use live Streaming to Increase sales in China

In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience.   What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming,…

Chinese Consumers Love Trying New Alcohol: Discover Ice Wine
branding in China | Food & Beverage | Wine in China

Chinese Consumers Love Trying New Alcohol: Discover Ice Wine

The Chinese alcoholic beverages market shows an increase in imports In China the alcoholic beverages market includes all alcoholic beverages that are produced by fermentation or distillation, which means 4 segments: Beer, Spirits, Wine, Cider, Perry and rice wine. China alcoholic drinks market is showing an increased interest in imported alcohol beverages. According to Statista,…

The Wellness & Spa Industry is Going Strong in China
branding in China | Business in China

The Wellness & Spa Industry is Going Strong in China

  The Spa Industry in China The promotion of a healthy diet, fitness and mental well-being has spread throughout China and the interests of healthy living, holistic traditions, and medical treatments are dominating the market. Anti-aging trends have spread more than ever, and spas offering beauty packages and aesthetic wellness programs are exploding more and…