Beauty

The beauty Market in China is just Booming. It will become soon the first market place for cosmetics and beauty products .

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Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
Beauty | Sectors & Industries

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

The hair growth market in China
Beauty | Sectors & Industries

The hair growth market in China

China’s haircare market is projected to grow at a compound annual growth rate of 4.1% during the next five years.  Hair Growth Takes Over 34% of the total market. The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally,…

China: End of animal testing for cosmetic products in 2021?
Beauty | News

China: End of animal testing for cosmetic products in 2021?

Well, yes and no. Imported products (interesting for foreign cosmetic brands) are not subjected to animal testing as long as they belong to the “ordinary” segment: Shampoo, Make-up, Toothpaste. “Effective Jan. 1, 2021, imported ordinary cosmetics such as shampoo, blush, mascara and perfume will no longer have to be animal-tested for eye and skin irritation…

Skincare is the bestseller category of China’s ecommerce
Beauty | ecommerce China | Sectors & Industries

Skincare is the bestseller category of China’s ecommerce

E-commerce sales for beauty products in China are on the rise. According to The NPD Group, e-commerce sales in China reached $710 million in August, up 61 percent year-over-year. The skincare sector in China in 2020 Skincare was the best-performing category in the e-commerce world. Sales were up 71 percent year-over-year, and 59 percent of…

5 ways for beauty brands in China to build customers loyalty
Beauty | branding in China

5 ways for beauty brands in China to build customers loyalty

As a result of urbanization, growing disposable income, and social media influence, the China’s beauty market is facing a burgeoning demand for higher quality, premium, high-end brand products. However, Chinese customers are proven less and less loyal to brands given the wide range of choices between national and international beauty brands in the Chinese market….

Cosmetic Brands: How do you get ready for Chinese Beauty Fairs?
Beauty | Sectors & Industries

Cosmetic Brands: How do you get ready for Chinese Beauty Fairs?

According to Statista, China is the world’s second-largest cosmetics market after the U.S. in terms of revenue and consumption value. It is also one of the fastest-growing and most promising fields of business in China for the near future. As a result of urbanization, growing disposable income, and social media influence, the beauty, and personal…

Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store
Beauty | branding in China

Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store

Why is Tmall China’s premier online shopping destination? According to Statista, the largest Chinese e-commerce company Alibaba had another strong quarter in the beginning of 2020. The annual active consumers on its online shopping properties in China reached 726 million by the end of March, increasing from 711 million at the end of December 2019….