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As the most popular search engine in China by far, Baidu simply is a step you can’t skip when doing business there. However, increasing your website’s ranking on Baidu requires a slightly different way of thinking about Search Engine Optimization (SEO) compared to what you might be used to with Google. Considered the “Chinese Google”,…
Are you a foreign company that wants to enter the Chinese market? It is important that you understand which are the main search engines in China. Chinese consumer research products, collect information, and looks for other consumers’ recommendations on the Internet. The Chinese digital scenario is complex and often the evolution of dynamics, as always…
As a marketer or brand doing business in China, you know that succeeding in this market requires an understanding of the cultural context and using the right marketing tactics. One important element of any successful marketing strategy in China is SEO. In this blog post, we’ll share 8 tips to help boost your SEO in…
In this article I am going to answer the question how to make Chinese people find you. What is SEM and SEO? SEM is search engine marketing, while SEO stands for search engine optimization. When it comes to entering the Chinese market, both of them serve as tools to improve a brands visibility and…
This article is for companies that already do SEO, have some results, and expect to learn more. A website without traffic is a waste… and all websites in China, need to have a least a minimum optimization to be found on their “brand keywords. (Source for more tips) Focus on Baidu, only on Baidu Baidu…
Your website matters so much to the health of your business even in China. It’ll help you generate leads, drive conversions, and build your brand. There are a lot of ways to screw this thing up. By choosing GMA you will be surrounded by a team of experts able to offer you the best solutions…
A good SEO agency is Active and provide content(in Chinese), backlinks campaign and delivers Results Ranking high on Baidu requires a lot of Work! Do you want to do nothing and rank high on Baidu? Sorry, it is almost impossible! SEO on Baidu or in so.com or sogou.com (algorithms are almost the same) If you’re aiming…
PPC on Baidu is struggling: SEO is becoming the new trend! Following recent scandals about China’s largest search engine, Baidu had to follow the government’s expectations. Baidu had to revise much of its PPC (Pay Per Click) offer. PPC is sponsored advertising on search engines. In short: You pay a (large) amount of money…
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