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Category: China SEM

China SEM

Why It’s Important to Register Multiple Domain Variations to Protect Your Brand

To compete successfully in today’s digital landscape, businesses must take proactive measures to safeguard their online presence. One crucial step in this direction is registering multiple domain variations of your brand name. This strategy not only enhances brand recognition but also serves to protect your identity against potential competitors and cyber squatters. In this article, […]

Baidu Union
Advertising in China

Advertising on Baidu: How To Open a Baidu Union Account?

Baidu, the biggest search engine in China, is definitely something that can’t be missing in your digital marketing strategy. Apart from a good SEO strategy that is essential for the visibility and credibility of your brand, you can also invest in Baidu ads, so that you get to a bigger amount of potential customers. This […]

Baidu

What is the difference between Baidu SEO and SEM?

In this article, I am going to answer the question of how to make Chinese people find you. What are SEM and SEO? SEM is search engine marketing, while SEO stands for search engine optimization. When it comes to entering the Chinese market, both of them serve as tools to improve a brand’s visibility and […]

Baidu

Only 30% ads allowed, Baidu changes its Algorythm today

Today the punishment of Baidu is effective and the number of search Engine in China has to limit the number of Ads on their first page to 30%. Even on Super competitive keywords like Investment Oversea the number of Ads is limited to 4 on 10 results <40% The advertising on the right disappears and […]