Baidu leads Chinese search with 46.65% share in September 2026, Bing and 360 follow. Doubao leads AI search with 382M users. Latest data and what brands should do.
Your company has a physical presence in China: an office, a store, a restaurant, or a hotel. Chinese customers search for businesses near them every day, and Baidu Maps is where they look. With over 700 million monthly users and deep integration into Baidu’s search results, your Baidu Maps listing is not optional, it is […]
You are planning a paid media budget in China and the question comes up every time: Baidu or Douyin? Both platforms reach hundreds of millions of users. Both generate measurable ROI for international brands. But they operate on completely different logic, and choosing the wrong one for your product category wastes budget. This article breaks […]
You want to reach Chinese consumers through paid search. The first question you face: can a foreign company run Baidu ads? The short answer is yes, but the process is not the same as Google Ads. Baidu requires specific documentation, imposes sector restrictions, and demands a local intermediary in most cases. This guide walks you […]
Your website is live. Your product is good. But Baidu shows nothing when someone searches for your brand or your category in China. Before you invest more time and budget, you need to know why. Most foreign brands make the same mistakes, and each one is fixable. Here are the 8 most common reasons your […]
You have a website that ranks on Google. You assume the same content, the same links, and the same technical setup will work on Baidu. It will not. Baidu and Google share the same goal (match users with relevant content) but they weigh the signals very differently. If you are targeting Chinese consumers and treating […]
You want to reach Chinese consumers through search. You Google “Baidu advertising” and find conflicting information: some say you need a Chinese company, others say an agency can handle it. Meanwhile, your competitors are already running Baidu campaigns and capturing high-intent traffic you are missing. Here is exactly what Baidu SEM is, what it costs, […]
Learn how to register a Baidu account outside China, even without a Chinese phone number. Follow this simple step-by-step guide.
Olivier Verot is the founder and CEO of Gentlemen Marketing Agency (GMA), based in Shanghai since 2012. He has set up and managed Baidu ad accounts for foreign brands entering China for over a decade. Baidu is still the search engine you cannot skip if you sell in China. A good SEO strategy gets you […]
How to track keywords on Baidu in 2026: which tools really support Baidu, how to use Keyword Planner and Baidu Index, and why AI answers now belong in your reports.
Your website still carries the health of your business in China, even in 2026. It generates leads, it converts visitors, it builds your brand before a single salesperson picks up the phone. There are a lot of ways to get this wrong. I have watched foreign companies spend six figures on a beautiful site that […]
Generative Engine Optimization in China means getting cited by DeepSeek, Doubao, and Baidu AI. Your corporate website will not help. Here is what will.
