advertising in China

Advertising online holds the key to gain the good reputation of the company and increase brand awareness in China. Because In this era of massive information flow, you should follow an important guideline of advertising: where are your customers and that is where you advertise, this principle can help you catch your customers’ eyes, get into their…

Since their launching, Libai’s new products have been snapped up by fans and sold out for 9 consecutive days. Within few days, there was 50,000 box of laundry bead sold online. There was one day, the products only lasted for 20 min on Libai’s official website and then was completely sold out. Marketing to China…

Maybe owing of the unavailability of the tap water in China, the fact to often buy beverage has always been a normality. Moreover, with so many sales point available (there is an average of three shops on 100 meters in big cities) they are contributing to meet and to drive demands. Drink’s consumption seems quite…

Miniso is a Japanese-based design brand, born from a co-founding between Japanese designer Miyake Junya and the young Chinese entrepreneur Ye Guofu, a former designer. Although it is barely known in the West, the success of this company is not negligible. Its values have allowed it to establish himself as one of the market leaders…

China is one of the most connected countries in the world. Chinese people live and breath with social media apps. Every day they post on social media, look videos on streaming and video platforms, share content. Chinese are a digital nation. If you want to attract your target, you need to know which online platforms…

One of the most common conversations I have with clients is regarding their content marketing localization strategy.   Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider digital market eco-system that is being leveraged. Content Marketing needs to…

Marketing is not a department but an accumulation of little things and details that drive people’s work, activities and daily life. In China, oriented Marketing strategy coupled with some responsive advertising shouldn’t be considered as an easy matter to handle, mostly because of social media platforms, especially Wechat and Weibo, which really differ from Western…

The new gold mine for Brands in China … Cookies and the opportunities to retarget their audience.   Our Specialist Re-Targeting Agency  China has a huge internet marketplace which is continuously optimized it’s 850 million online users. In recent years, China’s search engines have optimized strongly for retargeting and remarketing to different groups with the…

This is a burgeoning market in China with Emigration and overseas real estate investment a hot topic amongst high-net worth individuals. Indeed, there are now over 350 million ‘middle class’ citizens in China with the top 100 million being financially able to purchase property overseas. With this sizeable market in mind it’s not surprising that…

Chinese travellers have drawn-out their lead as the largest spenders globally, according to the World Tourism Organization (UNWTO). “With a 12 percent increase in spending, China continued to lead international outbound tourism” in 2016, according to a UNWTO recent press release. Chinese tourists spent US$261 billion on International tourism. The number of outbound Chinese travellers increased by…