advertising in China

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Dove communication in China
advertising in China

Dove communication in China

Dove Advertisment Episodes for Christmas   I will show you today two TV commercials of Dove, the No.1 chocolate brand in China. Chinese consumers like these ads from Dove. That fostered the positive image of the brand  already  leader in the chocolate market in China with 1/3 of market share regarding the value. The two…

A 608 Million RMB Joke
advertising in China

A 608 Million RMB Joke

A 608 million RMB Joke . Jian Nan Chun (JNC), a giant in China alcohol market recently released a commercial on CCTV. The broadcasting of its commercial on CCTV costs 608 million RMB. The huge investment JNC put for the “gorgeous ad” is to spread and build their company image in audience’ mind. They did…