advertising in China

Every things about advertising in China – online video and the best campaign with a short analyse.

What are the most Lucrative Online Ads Platforms in China?
advertising in China

What are the most Lucrative Online Ads Platforms in China?

Advertising online holds the key to gain the good reputation of the company and increase brand awareness in China. Because In this era of massive information flow, you should follow an important guideline of advertising: where are your customers and that is where you advertise, this principle can help you catch your customers’ eyes, get into their…

Miniso: A success story in China
advertising in China

Miniso: A success story in China

Miniso is a Japanese-based design brand, born from a co-founding between Japanese designer Miyake Junya and the young Chinese entrepreneur Ye Guofu, a former designer. Although it is barely known in the West, the success of this company is not negligible. Its values have allowed it to establish himself as one of the market leaders…

Chinese Outbound Tourism : How to Penetrate the Most Lucrative Market in the World
advertising in China | Chinese tourists | Digital Marketing China

Chinese Outbound Tourism : How to Penetrate the Most Lucrative Market in the World

The number of Chinese outbound tourists hit 122 million people in 2016 and continue to increase. China has remained the world’s largest number of outbound tourists Chinese Travellers spent an average of USD109.8 billion during their Trip Only 10% of Chinese Hold a Passport in 2016. In 2016, with income growth and tourist consumption upgrade,…

Guide to Localizing Content Marketing in China
advertising in China

Guide to Localizing Content Marketing in China

One of the most common conversations I have with clients is regarding their content marketing localization strategy.   Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider digital market eco-system that is being leveraged. Content Marketing needs to…

Innovative Advertising Strategy in China
advertising in China

Innovative Advertising Strategy in China

Marketing is not a department but an accumulation of little things and details that drive people’s work, activities and daily life. In China, oriented Marketing strategy coupled with some responsive advertising shouldn’t be considered as an easy matter to handle, mostly because of social media platforms, especially Wechat and Weibo, which really differ from Western…

The Importance of Re-Targeting in China (Remarketing)
advertising in China

The Importance of Re-Targeting in China (Remarketing)

The new gold mine for Brands in China … Cookies and the opportunities to retarget their audience.   Our Specialist Re-Targeting Agency  China has a huge internet marketplace which is continuously optimized it’s 850 million online users. In recent years, China’s search engines have optimized strongly for retargeting and remarketing to different groups with the…

Are Foreign Casinos Guilty Travel Pleasures for Chinese Tourists?
advertising in China

Are Foreign Casinos Guilty Travel Pleasures for Chinese Tourists?

Chinese travellers have drawn-out their lead as the largest spenders globally, according to the World Tourism Organization (UNWTO). “With a 12 percent increase in spending, China continued to lead international outbound tourism” in 2016, according to a UNWTO recent press release. Chinese tourists spent US$261 billion on International tourism. The number of outbound Chinese travellers increased by…

Why Singapore isn’t cashing from Chinese tourist growth?
advertising in China | Chinese tourists

Why Singapore isn’t cashing from Chinese tourist growth?

Singapore is a very attractive tourist destination for Chinese travellers and visits of Chinese travellers in Singapore is increasing every year but Singaporean brands, hotels, entertainment companies are not earning any benefit from this growth.  According to Singapore Tourism Boards, during first half of 2016 more than 55.2 percent of Chinese tourist visited Singapore. This followed…