advertising in China

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China “Educates” its Consumers Through Advertising Strategy
advertising in China

China “Educates” its Consumers Through Advertising Strategy

The Chinese are known for their intelligence when it comes to creativity and the invention of new digital marketing techniques. They are advancing in the world of marketing in the field of video marketing, new conceptual ads are being made, ads that tap into the emotional and sentimental values of the viewers. Ads are more intelligently focusing on specific target audiences. Company featuring…

Online Advertising Trends in China
advertising in China

Online Advertising Trends in China

China’s advertising industry is fast paced and always evolving, thanks to the demands of the consumers. Unlike many Western and other countries of the world, television is definitely not the biggest source of advertisement in China. However, the huge geographical size of the country makes the task of reaching out to all the potential customers…

Nike advertisements in China
advertising in China | Case Study

Nike advertisements in China

NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities Since 2012, Nike is on wechat : Nike’s focus on WeChat is significant for a number of reasons. Users can opt to follow the company to receive daily news…

How to target expats in China ?
advertising in China

How to target expats in China ?

Today we are discussing a unique theme, not really often treated … How to hit expats on the Chinese market? Yes, these immigrants from around the world, with a fairly high wage in general, and who have very specific consumption patterns… <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an…

Coca Cola, a fun and effective communication
advertising in China

Coca Cola, a fun and effective communication

A digital innovation coming from the Coca Cola company Coca Cola always created fun and creative communication campaign. Last year, Leo Burnett, designed the Coke Nickname campaign that everyone know now and the company also recruted his agency to do the mainstream work for the next one : « Lyric bottle ». This time, the famous company drink will…

Chinese mobile games
advertising in China

Chinese mobile games

Chinese mobile games   Chinese consumers spend a lot of time and money on mobile games, which attracts the attention of publishers of PC games and app stores. Perfect World Co., a Chinese game developer listed on Nasdaq, is for example one of them.   “Perfect World will release more games later this year to…

Coca Cola launched its customized bottle campaign in China
advertising in China

Coca Cola launched its customized bottle campaign in China

Coca-Cola launched its customized bottle campaign in China  Coca-Cola had launched its worldwide campaign of customized bottle in China, but with some local adaptations, demonstrating how to create an effective buzz in the Chinese environment. Today we propose to explain how Coca-Cola has successfully modified the initial plan of its customized bottles to launch the…

Mc Donald’s new campaign in China: super dad!
advertising in China

Mc Donald’s new campaign in China: super dad!

Mc Donald’s new campaign in China: super dad!       In this article I will discuss the new campaign by McDonald China. I would say that TBWA Shanghai signed a not very creative campaign but an effective one. I believe this campaign perfectly fit the new values ​​rising in China: desire of succees, the child…