advertising in China

China’s advertising industry is fast paced and always evolving, thanks to the demands of the consumers. Unlike many Western and other countries of the world, television is definitely not the biggest source of advertisement in China. However, the huge geographical size of the country makes the task of reaching out to all the potential customers…

China 2019: $200 billion investment in the digital area! In 2018, the global mobile advertising market will remain dominated by the United States with more than $ 57.5 billion but will be closely followed by China, which will have over $ 40.6 billion investment. In 2019, the global mobile advertising market will exceed 70% of…

The fast growing of the middle class in China is a major event and multinational firms can’t ignored them. In 2012, nearly a quarter of the population, about more than 300 million people have significant purchasing power. And to tap into global financial assets of the middle class, about 1.3 million yuan ($ 213.900 million)…

Today we are discussing a unique theme, not really often treated … How to hit expats on the Chinese market? Yes, these immigrants from around the world, with a fairly high wage in general, and who have very specific consumption patterns… <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an…

A digital innovation coming from the Coca Cola company Coca Cola always created fun and creative communication campaign. Last year, Leo Burnett, designed the Coke Nickname campaign that everyone know now and the company also recruted his agency to do the mainstream work for the next one : « Lyric bottle ». This time, the famous company drink will…

Chinese mobile games   Chinese consumers spend a lot of time and money on mobile games, which attracts the attention of publishers of PC games and app stores. Perfect World Co., a Chinese game developer listed on Nasdaq, is for example one of them.   “Perfect World will release more games later this year to…

Coca-Cola launched its customized bottle campaign in China  Coca-Cola had launched its worldwide campaign of customized bottle in China, but with some local adaptations, demonstrating how to create an effective buzz in the Chinese environment. Today we propose to explain how Coca-Cola has successfully modified the initial plan of its customized bottles to launch the…

Mc Donald’s new campaign in China: super dad!       In this article I will discuss the new campaign by McDonald China. I would say that TBWA Shanghai signed a not very creative campaign but an effective one. I believe this campaign perfectly fit the new values ​​rising in China: desire of succees, the child…

Dove Advertisment Episodes for Christmas   I will show you today two TV commercials of Dove, the No.1 chocolate brand in China. Chinese consumers like these ads from Dove. That fostered the positive image of the brand  already  leader in the chocolate market in China with 1/3 of market share regarding the value. The two…