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China 2019: $200 billion investment in the digital area!

China 2019: $200 billion investment in the digital area!

China 2019: $200 billion investment in the digital area! In 2018, the global mobile advertising market will remain dominated by the United States with more than $ 57.5 billion but will be closely followed by China, which will have over $ 40.6 billion investment. In 2019, the global mobile advertising market will exceed 70% of…

Paying (digital) attention to the 300 million Chinese middle class is the way to success!

Paying (digital) attention to the 300 million Chinese middle class is the way to success!

The fast growing of the middle class in China is a major event and multinational firms can’t ignored them. In 2012, nearly a quarter of the population, about more than 300 million people have significant purchasing power. And to tap into global financial assets of the middle class, about 1.3 million yuan ($ 213.900 million)…

How Can Companies Leverage Youku?
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How Can Companies Leverage Youku?

How to realize effective Marketing Campaign on Youku? Youku Tudou is the largest video-sharing site in China with more than 500 million monthly visitors and over 800 million daily video views. Youku has become an effective social platform to reach a vast audience in China. Youku Tudou was launched in 2012 as of the merger…

Coca Cola, a fun and effective communication

Coca Cola, a fun and effective communication

A digital innovation coming from the Coca Cola company Coca Cola always created fun and creative communication campaign. Last year, Leo Burnett, designed the Coke Nickname campaign that everyone know now and the company also recruted his agency to do the mainstream work for the next one : « Lyric bottle ». This time, the famous company drink will…

Chinese mobile games

Chinese mobile games

Chinese mobile games   Chinese consumers spend a lot of time and money on mobile games, which attracts the attention of publishers of PC games and app stores. Perfect World Co., a Chinese game developer listed on Nasdaq, is for example one of them.   “Perfect World will release more games later this year to…

Coca Cola launched its customized bottle campaign in China

Coca Cola launched its customized bottle campaign in China

Coca-Cola launched its customized bottle campaign in China  Coca-Cola had launched its worldwide campaign of customized bottle in China, but with some local adaptations, demonstrating how to create an effective buzz in the Chinese environment. Today we propose to explain how Coca-Cola has successfully modified the initial plan of its customized bottles to launch the…

What Online Marketing Tools in China you can use?
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What Online Marketing Tools in China you can use?

Online Marketing China  . The internet has developed for almost 20 years since it was setup in 1994 in China, but there is still no fixed mode of marketing. Because it changes just that quickly! Now, both local Chinese companies and foreign companies are putting more effort in developing their online marketing in China: 60%…