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China’s online education market in 2019 reached 31, 48 billion US$, according to research firm Frost & Sullivan, and it will be worth US$ 100 Billion by 2026. Online education is an inevitable and revolutionary tendency of education, which is expected to overwhelm the traditional methods of teaching and learning. Among the online education, English…
Public Relations professionals help businesses cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR influences the consumer perception of a brand’s products or services. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs,…
Europastry Halloween post on WeChat Europastry is one of the world leaders of frozen dough. Present in more than 60 countries, you’ve probably have eaten some of their products in the past. The group provides franchises such as Dunkin donuts for instance. The group has recently decided to improve its visibility in China using tools…
What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high value…
Masturbatory products, sexual accessories, condoms, massage Gels, lubricant… Recently in China, as adults’ attitudes toward sex and sex toys become more and more unperturbed, the enthusiasm for sex toys is slowly being ignited. Chinese adult toy market has huge potential with the burgeoning increase in recent years. During the COVID-19 coronavirus pandemic, not every business…
The Chinese market is very different, everyone knows that. But, a lot of companies consider Chinese consumers as Western customers and treat them the same way. In fact, like the market, Chinese consumers are very different from other consumers. Many foreign companies who move into the Chinese market fail because they don’t understand how advertising…
China’s app market overview With a high user penetration rate at around 23.0% in 2020 and is expected to hit 25.5% by 2024, China is now the largest and most lucrative mobile app market in the world. In China, the number of active users on third-party mobile app stores reached 472 million in 2018, and…
The sports equipment market overview in China With the improvement of people’s living standards, health awareness, and the development of sports activities in China, the enthusiasm of Chinese residents to participate in sports activities continues to increase. According to Statista data, the turnover of sports equipment amounts to $31,458 million in 2020. The market is…
Selling your products from your country to China was once impossible for small businesses when China had just opened its trade borders. It was necessary to find a Chinese partner in order to create a Chinese company through a joint venture or else to create a WFOE (Wholly Foreign-Owned Enterprise). This process was long and…
I know what you are going to think, vending machines are old-school and not really relevant in this digital age but let me prove to you the contrary with the example of China. Thanks for mobile payment, famous brand investing in it and new offers vending machines in china are being revived. Vending machine in…
What is affiliate marketing? Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…
It is very well known that CRM makes companies live a lot easier but is it really? While most enterprises have profited from the customer relationship management system (CRM) projects, more than 65% of these CRM systems are not fully functional. This means that CRM does not deliver a greater ROI to the enterprise. So…
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