advertising in China

Every things about advertising in China – online video and the best campaign with a short analyse.

Online Education market in China
advertising in China | Education Market in China

Online Education market in China

China’s online education market in 2019 reached 31, 48 billion US$, according to research firm Frost & Sullivan, and it will be worth US$ 100 Billion by 2026. Online education is an inevitable and revolutionary tendency of education, which is expected to overwhelm the traditional methods of teaching and learning. Among the online education, English…

Guide to doing Public relations in China
advertising in China | press relations

Guide to doing Public relations in China

Public Relations professionals help businesses cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. PR influences the consumer perception of a brand’s products or services. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs,…

Introduction to Xiaohongshu Paid Ads System
advertising in China | Little Red Book

Introduction to Xiaohongshu Paid Ads System

What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high value…

The Sex Toys Market in China has Enormous Potential
advertising in China | Digital Marketing China

The Sex Toys Market in China has Enormous Potential

Masturbatory products, sexual accessories, condoms, massage Gels, lubricant… Recently in China, as adults’ attitudes toward sex and sex toys become more and more unperturbed, the enthusiasm for sex toys is slowly being ignited. Chinese adult toy market has huge potential with the burgeoning increase in recent years. During the COVID-19 coronavirus pandemic, not every business…

Advertising in China: Best Practices to Maximize your Results in 2020
advertising in China

Advertising in China: Best Practices to Maximize your Results in 2020

The Chinese market is very different, everyone knows that. But, a lot of companies consider Chinese consumers as Western customers and treat them the same way. In fact, like the market, Chinese consumers are very different from other consumers. Many foreign companies who move into the Chinese market fail because they don’t understand how advertising…

Tips to Sell Sports Equipment Brand in China
advertising in China | Sport China

Tips to Sell Sports Equipment Brand in China

The sports equipment market overview in China With the improvement of people’s living standards, health awareness, and the development of sports activities in China, the enthusiasm of Chinese residents to participate in sports activities continues to increase. According to Statista data, the turnover of sports equipment amounts to $31,458 million in 2020. The market is…

The rise of affiliate marketing in China
advertising in China | Digital Marketing China | ecommerce China

The rise of affiliate marketing in China

What is affiliate marketing?   Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…