Every World Cup year I get the same question from Western brands. “We do not have official rights and we do not have Nike money, so how are we supposed to compete in China?” My answer is usually one word. Yili. The Chinese dairy giant does not own the tournament, yet during the football season […]
Digitaling ranked the 50 best China ad campaigns of H1 2026. Simple truths, cultural specificity, invisible AI. Here are the four things every top campaign shares, and what your brand can take from them.
Levi's covered its logo. Heinz blacked out its label. Gillette posted white tape. The best World Cup marketing in China in 2026 came from brands without FIFA rights. Here is how they did it.
Dove is still the number one chocolate brand in China. That is not a small achievement. China’s chocolate market is worth around USD 5.7 billion in 2025, and it is growing at roughly 4 to 5% per year. Competition is fierce, consumer tastes are changing fast, and local brands are finally starting to fight back. […]
Our team runs ad campaigns across Baidu, Weibo, Douyin & WeChat. Learn how we help global brands succeed in China.
Want to advertise on Tencent? Learn how to leverage WeChat, QQ, and Tencent’s ad options to target Chinese consumers effectively.
Chinese linkedin Maimai is a career and social networking platform with 110 million real-name registered members. It is by far the most used professional social networking website. Developed as a copy of Linkedin, today Maimai works differently than other popular career and social-networking platforms. Maimai has taken off in the past two years by customizing […]
Discover what makes packaging in China unique and how design companies localize products for success among Chinese consumers.
Learn how Weibo advertising works, what it costs, and how global brands use Weibo ads to reach Chinese consumers and drive engagement.
Baidu Ads are key to success in China. Explore PPC advertising strategies, regulations, and best practices for international brands.
Douyin Ads: Advertising on Douyin (Chinese TikTok, including) ad types, targeting tips, and cost breakdown.
Explore WeChat ad options, costs & proven strategies to connect with over 1.2B users. Essential guide for brands entering China.
