I have lived in Shanghai for more than 15 years. For most of that time, a logo did the selling. A French or Italian name on a bag was enough. In 2026, that is over. Chinese consumers still spend, and they spend on premium products. But they now ask one question first: is it really […]
China generates more jewelry revenue than any other country in the world. In 2025 the market was worth roughly 750 billion RMB, and industry researchers expect it to reach around 789 billion RMB in 2026, with a five-year compound growth rate near 4.5%. A large pool of newly wealthy buyers, a growing appetite for self-expression […]
Louis Vuitton just won a trademark case in China against a milk tea brand called Molly White, with a court ordering 10.3 million yuan in damages over a pattern that looked too close to LV’s own. It sounds like a small story about two very different companies. It is not. It is a signal about […]
Get a free consultation with our China marketing specialists. We'll review your situation and recommend a tailored approach.
