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Case Study

Yunus Emre Institute

Context

The Brand & Campaign

Yunus Emre Foundation is a public foundation, which was founded to promote Turkey. The Institute, carrying out operations as Turkey’s face in cultural diplomacy. Yunus Emre Institut and Ministry of Culture and Tourism of Turkey would to invite Chinese football team for an exhibition game with Beşiktaş or Galatasaray.

Scope

Our Missions

  • 01 WeChat Ebrochure
  • 02 Business Consulting
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

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