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Case Study

Yunus Emre Institute

Connecting a great Turkish institution with the Chinese Market.

Context

The Brand & Campaign

Yunus Emre Foundation is a public foundation, which was founded to promote Turkey, Turkish language, its history and culture and art, make such related information and documents available for use in the world, provide services abroad to people who want to have education in the fields of Turkish language, culture and art, to improve the friendship between Turkey and other countries and increase the cultural exchange.

The Institute, carrying out operations as Turkey's face in cultural diplomacy, aims to have opened 100 Cultural Centres by 2023 in the 100th foundation anniversary of Turkish Republic, to further promote Turkey around the world through right sources with Turkish instruction and culture-arts activities, and contribute in world's cultural heritage with events based on intercultural interaction.

Scope

Our Missions

  • 01 Translation of general information about the project
  • 02 Translation of official representative Yunus Emre Institut by GMA
  • 03 Creation of WeChat e-Newsletter H5 page professional content and presentation of the project
Outcome

Results

• Promotion of Yunus Emre Institut
• Prospection of legal contact Guangzhou Evergrande
• Identification of legal contact Guangzhou Evergrande
• Call meeting with legal contact Guangzhou Evergrande
• Official presentation during physical meeting with legal contact Guangzhou Evergrande
• Negociation & interaction between the 2 clubs (Chinese side)
• Management of the communication during the process
• Report

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
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