CLIENT: YSL Beauty

The Brand & Campaign Context

Yves Saint Laurent Beauty is owned by L’Oreal Group and YSL is a French Luxury fashion design house with a wide range of luxury handbags, ready to wear, shoes, leather goods and accessories. YSL Beauty contacted us, to help them to build a strong strategic marketing on the Chinese market. Their First step is to understand the Chinese Market, Chinese Users Habits and propose a strategic Recommendation to Perform on the Digital Chinese Ecosystem.