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Case Study

Wine Spirit

Wine Spirit - Online Alcool Distributor.

Context

The Brand & Campaign

Wine Spirit is an alcohol distributor online. They sell wine, sake, and so on online. They have their own alcohol e-Commerce website. Consider the increasing needs of wines in the Chinese market, they decided to develop the Chinese e-commerce wine market through Gentlemen Marketing Agency. The Chinese market offers great business opportunities due to its rapid economic growth and huge marketplace. However, it also comes with its fair share of challenges. These range from inadequate market information, inappropriate entry strategy, a lack of access to sales channels, difficulty in finding the right partners, and cultural differences. Wine Spirit is for everyone who enjoys wine, good conversation, and time for reflection. It’s for wine lovers, growers, investors, owners, consumers, students, and teachers of all varieties. It's about living through the spirit of wine and promoting balance and well-being in all facets of life by providing quality wines and hosting events globally.

Scope

Our Missions

  • 01 E-Reputation
  • 02 SEO on Baidu
  • 03 Related Keyword Setup (SEM)
  • 04 Content Marketing
Outcome

Results

  • +200% traffic
  • Site visible via 40 keywords on the first page of Baidu
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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