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Case Study

WeWood

Context

The Brand & Campaign

WeWOOD Watches are 100% Natural wood watches made from reclaimed and repurposed woods of various varieties from around the world.

Scope

Our Missions

  • 01 Social Media Campaign
  • 02 E-Reputation
  • 03 E-Commerce
Outcome

Results

  • WeChat

4 articles which gained 1 984  quality followers , 5 906  views per month

  • WeChat store

13 watches sold per month

  • Weibo

15 posts & 1 event which gained total 1 173 followers, 254 525 views, 794  shares , 647  comments and 366  likes

  • E-reputation

4 posts on different quality social platforms and 2 press releases on 8 top popular media

  • Little Red Book

A new store opened in littleredbook.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

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