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Case Study

Wellington College International Shanghai

Context

The Brand & Campaign

When you make your first visit to Wellington College International Shanghai you immediately get a sense that it is more than just a school. Founded in 1853, the college represents a living memorial to the Duke of Wellington, sought to deliver an inspirational education for all of its pupils. As the school grew, so too did the identity of those pupils. They contacted GMA to help them to establish a strong SEO campaign.

Scope

Our Missions

  • 01 SEO
  • 02 Website
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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