Our Missions for VolleyE-Reputation Social Media Campaign
The Brand & Campaign Context
Volley is an Australian Lifestyle Brand that offers different types of clothing and apparel brands, mainly targeted towards the millennial segment. They contacted GMA because they want to improve their brand awareness, Reputation, and visibility among the Millennial, in order to develop their Business.
The social media campaign developed by our experts had an immediate impact in the company reputation. In only one month of campaign, the company gained:
- 3000 engagements on Weibo
- +300% followers on WeChat.
- 60 posts on different platforms / 6PR on top fashion platforms in China