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Case Study

Volley

Context

The Brand & Campaign

Volley is an Australian Lifestyle Brand that offers different types of clothing and apparel brands, mainly targeted towards the millennial segment. They contacted GMA because they want to improve their brand awareness, Reputation, and visibility among the Millennial, in order to develop their Business.

Scope

Our Missions

  • 01 E-Reputation
  • 02 Social Media Campaign
Outcome

Results

The social media campaign developed by our experts had an immediate impact in the company reputation. In only one month of campaign, the company gained:

  • 3000 engagements on Weibo
  • +300% followers on WeChat.
  • 60 posts on different platforms / 6PR on top fashion platforms in China
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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