With China’s GDP increasing by approximately 7% every year, spending on high-end clothing is increasing in line with this. Fashion brands used to focus solely on China’s first-tier cities but now with the increase of the middle-class purchasing power, more and more companies are targeting second-tier cities across the country.
The French edition of the famous American fashion magazine.
Since 1920, famous public figures appear on the cover of the magazine.
The magazine cooperates with renowned photographers, models, and actresses to publish such iconic covers.
In China, Vogue aims to promote, educate, and build their status as an authority on the French culture of fashion.
Case Study
Vogue
The fashion market in China is currently responsible for 30% of the fashion industry’s global market growth with China set to become the become world’s second-largest market in 2020.
Context
The Brand & Campaign
Scope
Our Missions
- 01 Community management
- 02 WeChat account
- 03 Weibo account
- 04 Content Marketing
- 05 Engagement with Influencers in Fashion
Outcome
Results
- More than 2,000 visitors per day on the Vogue official website.
- 2000 Chinese influencers in Fashion followed the Weibo account.
- Increased to over 100 000 Weibo followers.
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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