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Case Study

Vitable

Personalized Vitamins Plan

Context

The Brand & Campaign

Vitable is an emerging brand of personalized vitamins founded in Australia. They provide personalized daily nutritional supplements based on individual health status and needs, combined with nutrition clinical research and big data analysis. All products are manufactured in Australia to ensure the reliability of raw materials and high standards of quality assurance. With the increasing pursuit of vitamins consumption in China, Vitable also wants to deliver their brand concept and product to China. So, GMA offered a digital marketing plan for them.

Scope

Our Missions

  • 01 Weibo Management
  • 02 Little Red Book Management
  • 03 Online Reputation
  • 04 KOL Campaign
  • 05 Zhihu
  • 06 Undercover marketing
  • 07 Tmall Global Store Management
Outcome

Results

Ongoing projects

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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