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Case Study

Victor Maxence

Controlling the image is essential in a career. As they market themselves as a brand would market its image, it is essential for a person to set up specific values and specific image, which people can refer to. With such a massive connected audience, using digital for self-branding can have exhaustive results

Context

The Brand & Campaign

Victor Maxence is a French pianist, since the age of 6. He learn thanks’ to his mother, a music teacher. He kept on studying music a school, and got the recognition from each audience he played for. Later, as an entrepreneur, he created several companies. But he still compose music, and have worked on 2 albums.

Scope

Our Missions

  • 01 Diffusion of music videos
  • 02 Writing and publishing articles
Outcome

Results

  • 4,500 fans on Weibo
  • A video played 30,000 times on Youku
  • A better visibility on the Chinese web for this French artist
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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