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Case Study

University of the Creative Arts

Context

The Brand & Campaign

University of the Creative Arts is a highly prestigious school in the UK (named as one of the top 25 UK institutions). They are renowned for their influence in Creative Arts Education with students from all over the globe attending.

The British University wanted to grow their visibility and reputation in China to support Chinese student recruitment.

They approached GMA because of our wealth of experience in the education sector.

Scope

Our Missions

  • 01 PR campaign
Outcome

Results

  •  15x Publications in Top Chinese Media 
  •  Two Press Releases adapted for the Chinese Market 
  •  185,000 total views 
  •  A positive campaign to increase visibility and reputation in the Chinese media 
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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