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Case Study

Tour From Bali

Context

The Brand & Campaign

Due to personal income rise and favorable policies, the Chinese became the first tourists travelling abroad. The number of Chinese outbound tourists is increasing, and will reach 174 million by 2019. Tour From Bali offers the best tours and vacation packages in Indonesia. The name “Tour From Bali” is based on the idea that tourists in Indonesia typically first arrive in Bali to begin their journey through Indonesia. Their experts have searched the country to find the best and most affordable tours and activities that will suit all consumers travel needs. Tour From Bali offers the best tours and vacation packages in Indonesia for Chinese travellers. Their name “Tour From Bali” is based on the idea that tourists in Indonesia typically first arrive in Bali to begin their journey through Indonesia. Their experts have searched the country to find the best and most affordable tours and activities that will suit all customers’ travel needs, and specially for Chinese Clients. Their service is connecting Chinese tourists to all our amazing and beautiful scenic spots across Indonesia and customer satisfaction is what we value most. That’s why they provide the most comfortable transportation and hotels across the country and show their customers the most remarkable attractions the country has to offer.

Scope

Our Missions

  • 01 Baidu SEO
  • 02 E-Reputation
  • 03 Social Media
  • 04 PPC Campaigns
  • 05 Press Releases
Outcome

Results

  • About 10 leads a week/strong exposure online
  • Top on Baidu when people search relevant words
  • Strong EReputation on the Market
  • Effective Ads
  • Good engagement on Forums / social Media
  • 80 Leads per month
  • Ranking on Baidu in first pages based on 25 keywords
  • Social Media followers increase by 400%
  • 20 000 interactions
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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Years in China
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