CLIENT: The Student World

The Brand & Campaign Context

The Student World is one of the largest online education exhibition platforms you can find on the internet. It was officially launched in China on October 29, 2020 with its online exhibition. The platform offers access to more than 88 leading international universities and official overseas study agencies in real time via text, voice, and even video. Due to huge potential of Chinese overseas education market, The Student World wanted improve their brand awareness in China. There was a big need for visibility on the Chinese internet landscape that could be achieved through SEO, PR, and Paid Advertising. The next step for the company would be a social media strategy to consolidate its relationship with its target audience.