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Case Study

The Ladoga Group

A Global Alcohol Producer and Retailer

Context

The Brand & Campaign

Ladoga Group was founded in 1995 in Saint Petersburg. The main asset of Ladoga Group is its own factory, which consistently produces high-quality goods. The company has a strongly developed system of distribution to all the regions of the Russian Federation and the geography of export includes over 50 countries. Ladoga Group regularly receives awards in prestigious international and national tasting competitions and exhibitions for the excellent quality of the products. Ladoga Group is consistently included in the top 10 Russian alcohol companies. In order to start on a healthy basis in China, we suggested a global assessment of the company’s position in China including e-Commerce, Social Media, and Competitors.

Scope

Our Missions

  • 01 Market Survey
  • 02 Strategic Recommendations
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
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Specialists
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