CLIENT: The Ladoga Group

The Brand & Campaign Context

Ladoga Group was founded in 1995 in Saint Petersburg. The main asset of Ladoga Group is its own factory, which consistently produces high-quality goods. The company has a strongly developed system of distribution to all the regions of the Russian Federation and the geography of export includes over 50 countries. Ladoga Group regularly receives awards in prestigious international and national tasting competitions and exhibitions for the excellent quality of the products. Ladoga Group is consistently included in the top 10 Russian alcohol companies. In order to start on a healthy basis in China, we suggested a global assessment of the company’s position in China including e-Commerce, Social Media, and Competitors.