The French Cellar imports French wines directly from reputable vineyards. All the wines are delivered with wine tasting notes, written by their prestigious sommelier for Chinese consumers to learn more about the wines, winemakers and local culture & geography in France.
Case Study
The French Cellar
The Chinese market offers great business opportunities due to its rapid economic growth and huge potential audience. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences etc.
Context
The Brand & Campaign
Scope
Our Missions
- 01 SEO
- 02 PR
- 03 Community Management
Outcome
Results
- Exposure to 1 million people
- 25 events
- 50% of keywords on 1st page
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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