CLIENT: The Canadian Association of Independent Schools – CAIS

The Brand & Campaign Context

THE CANADIAN ASSOCIATION OF INDEPENDENT SCHOOLS (CAIS) was established in 1981 as a national network for member schools supporting collaborative initiatives in leadership, education, management, and governance. Its key activities included organizing, coordinating, and facilitating conferences, benchmarking senior management compensation surveys, and advocacy Since it’s a very beginning step of CAIS to develop China market, they need a sophisticated player in the China digital landscape. GMA, thus, planned a cost-effective but practical marketing strategy for them.