CLIENT: The Canadian Association of Independent Schools – CAIS
Community of indenpendent schools
Our Missions for The Canadian Association of Independent Schools – CAISBaidu PPC Baidu SEO
The Brand & Campaign Context
THE CANADIAN ASSOCIATION OF INDEPENDENT SCHOOLS (CAIS) was established in 1981 as a national network for member schools supporting collaborative initiatives in leadership, education, management, and governance. Its key activities included organizing, coordinating, and facilitating conferences, benchmarking senior management compensation surveys, and advocacy Since it’s a very beginning step of CAIS to develop China market, they need a sophisticated player in the China digital landscape. GMA, thus, planned a cost-effective but practical marketing strategy for them.
Baidu TOP Ranking
+80% Exposure on Baidu