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Case Study

TailorMade Chinese School

Context

The Brand & Campaign

In China, success is measured by your achievements and learning, and is considered as a way to improve your social status. The first education boom occurred in 2006-2008 when a large number of companies in the overseas studying or professional qualifications preparations segments were listed. The second one came in 2010 with English training and extra curricular tutoring segments. The prevision for 2016 is online education tools: desk top and mobile. As Chinese rely on your reputation and recommendations, you need to be visible in China, in order to attract consumers.

Providing Mandarin Classes online and in China, created by foreigners in Beijing, the objective is to make this language more accessible. • Shanghai, Xi’an or Tanjin welcome their new offices, and teachers hold language related degrees. • Their clients are individual professional and companies, and they can choose time and place of those courses: The school comes to you.

Scope

Our Missions

  • 01 SEO
  • 02 Webmagazine
  • 03 Relation Blogs
  • 04 Content creation
Outcome

Results

  • Increased exposure
  • A better visibility to support their lead generation strategy
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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