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Case Study

Swisse

Worldwide leader of food and health Supplements

Context

The Brand & Campaign

Founded in Australia in 1969, Swisse has become a giant in the food and health supplement market. In China, the company is present on many e-commerce platforms and social media and overall doing well. Brands such as Swiss are always looking into trying new solutions to improve their reputation and brand awareness. With this in mind, they contacted GMA to try out Micro-Kols Campaigns on the app Little Red Book. Micro-Kols campaigns are great to reach out to and try news audiences, they also have a better engagement rate than most Kols-Stars Campaigns and have the advantages to be a lot cheaper. For Swisse we also ran PR campaigns that are great to increase organic traffic and online reputation.

Scope

Our Missions

  • 01 Kols
  • 02 eReputation
  • 03 PR
  • 04 Media Buying
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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