CLIENT: Swisse

The Brand & Campaign Context

Founded in Australia in 1969, Swisse has become a giant in the food and health supplement market. In China, the company is present on many e-commerce platforms and social media and overall doing well. Brands such as Swiss are always looking into trying new solutions to improve their reputation and brand awareness. With this in mind, they contacted GMA to try out Micro-Kols Campaigns on the app Little Red Book. Micro-Kols campaigns are great to reach out to and try news audiences, they also have a better engagement rate than most Kols-Stars Campaigns and have the advantages to be a lot cheaper. For Swisse we also ran PR campaigns that are great to increase organic traffic and online reputation.