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Case Study

Sunway Lagoon

Context

The Brand & Campaign

Sunway Lagoon is a famous theme center park in Malaysia. In the park, they have various facilities for the people around different ages, also provide hotel service around the park in case some clients need to spend few days to visit the park. Considering the increasing number of Chinese tourists in Malaysia, they think attract Chinese tourist is necessary in the market. To lift their awareness and reputation in Chinese market, they hired us as their marketing team in China to handle the social media, SEO, e-PR and e-reputation program.

Scope

Our Missions

  • 01 Weibo
  • 02 WeChat
  • 03 Website
  • 04 SEO
  • 05 E-Reputation
  • 06 E-PR
Outcome

Results

  • Weibo content update timely; 16 078 followers; around 5000 readings per post
  • WeChat: 2 303 follower; over 10 000 views per post; share in +100 group chats
  • SEO: 40 keywords working on Baidu
  • e-Reputation: Posts on different Q & A website, increase the discussion of Sunway
  • e-PR: 6 PRs on suitable platform and channel
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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